Optimizing Your Popup Subscriber Collection

In this article, you'll learn how to supercharge your SMS and email subscriber collections using Yotpo SMS & Email’s customizable tools.

Best Practices for Popup Optimization

To maximize your subscriber collection, follow these essential optimization strategies:

Use an Eye-Catching Design

The design of your popup should grab visitors' attention while remaining consistent with your brand identity:

• Use contrasting colors to make your popup stand out but keep it aligned with your brand.

• Choose a clean layout that avoids clutter, ensuring your message is clear.

• Optimize for mobile so the popup works seamlessly on phones, which many customers will use to subscribe.

Craft a Clear and Compelling Message

Your message should be brief and focused on the value for the subscriber:

• Highlight the value, such as discounts, exclusive content, or early access.

• Use action-oriented language to encourage immediate signup, like "Get Your Discount Now!"

• Keep it short and simple to avoid overwhelming visitors.

Time the Popup for Maximum Engagement

Popup timing plays a crucial role in conversions:

• Delay the popup to appear after visitors have spent a few seconds on your site or scrolled part of the page.

• Use exit-intent popups to engage customers just before they leave.

• Limit the frequency of your popups to avoid annoying repeat visitors.

Offer an Incentive

Incentives such as discounts or free shipping encourage more sign-ups:

• Offer discount codes (percentage or dollar amount) on first purchases.

• Provide free shipping to entice signups.

• Offer exclusive content or early access to new products as an incentive.

Include a Clear Call-to-Action (CTA)

A well-defined CTA button encourages visitors to take immediate action:

• Use a contrasting color for your CTA button to make it stand out.

• Keep the CTA text simple and clear, like "Subscribe Now" or "Get Discount."

Optimize for SMS and Email Signups

Give visitors the option to sign up for both SMS and email communications:

• Offer dual signup options to grow both lists simultaneously.

• Incentive stacking: Offer a bonus for signing up for both SMS and email.

Implementing Popup Optimization

Accessing Your Popup Settings

1. Log in to your Yotpo SMS & Email account.

2. Navigate to Audience > Subscriber Collection Tools > My Tools in the main dashboard.

3. Select the popup you wish to optimize.

Adjusting Your Design and Message

1. Use the menu on the left side of the editor to modify the colors, layout, and overall appearance of your popup.

2. Click on the text box you want to edit to adjust your headline, body copy, and CTA text. Ensure the language is concise and compelling.

Set Popup Triggers and Timing

1. In the Layout Settings menu, select the Behavior settings and click Configure. A popup menu will show your advanced conditions.

2. Set your Delay settings to a specified and/or percentage of screen scrolled.

3. Click Add condition to choose triggers like Exit Intent or Click Based.

Add Incentives and CTAs

1. Ensure your Call-to-Action button in your popup is visible and uses engaging text.

2. Navigate to the Flows > My Flows > Welcome Flow and insert your discount code or offer details into your flow.

Enhancing Your Popups

A positive onsite experience can greatly improve subscriber collection rates. Here's how to enhance the design and behavior of your popups:

Design

Popups should be aesthetically pleasing while still aligning with your brand:

• Choose from a variety of pre-set templates and adjust them to match your brand's fonts, colors, and layout.

• Make sure your popups are mobile-optimized for customers on phones and tablets.

Behavior

Effective popups appear at the right time:

• Use exit-intent triggers or show popups after customers have spent a few seconds on your site.

• Limit popup frequency to avoid frustrating visitors.

Floating Buttons

To avoid intrusive popups, enable the floating button. This transforms your popup into a non-intrusive floating button at the bottom of the page, allowing customers to subscribe at their own pace without interfering with their shopping experience.

Utilizing Subscriber Collection Tools

Popups are powerful, but they are just one of the many ways you can collect subscribers. Yotpo SMS & Email offers additional tools, such as:

• Subscription Keywords for email campaigns.

• Turn social media followers into SMS subscribers with just a tap.

• Add QR codes to product packaging for in-store or post-purchase subscriptions.

Brands that use a multichannel approach, including these tools, often see 2x more subscribers and up to 25x ROI on their SMS marketing efforts.

Maximizing Integrations

If you are using other apps to boost the performance of your Shopify store, make sure you get the best out of the integrations between them and Yotpo SMS & Email.

It will make the subscriber collection process easy and convenient for both sides: customers won’t be overwhelmed, and store owners feed both their ESP and Yotpo SMS & Email subscribers from a single touchpoint.

Add SMS Subscription

If you already have an email subscription popup, you can capitalize on it by adding a phone number collection section and feeding it directly to your subscriber lists. Let’s see how you can pool your resources together with some of the most popular Shopify apps:

• Connect Klaviyo and SMS to simultaneously grow your SMS and email lists and send targeted campaigns on both channels.

• Use Privy to add phone number collection at strategic points in the user journey, customizing triggers and targeting options.

• Justuno allows you to create creative, well-targeted popups, and by integrating it with Yotpo SMS & Email, you can design targeted SMS campaigns.

Use 2-Step Subscription Forms for Email

Our Popup subscription forms are quite versatile. They can be customized and optimized to collect not only phone numbers but also email addresses and sync them directly to your favorite email marketing tools: we have ongoing integrations with:

• Klaviyo

• Listrak

• Mailchimp

Collecting both phone numbers and emails will enable you to launch well-targeted multichannel campaigns that complement each other, cover all stages of the marketing funnel, and increase conversions.

Additional Information

Common Issues in Subscriber Management

While optimizing your popup subscriber collection, you might encounter common issues. Here’s how to address them:

Handling SMS Subscription Spam

To avoid spam subscriptions, particularly from non-US numbers subscribing to US-only lists, implement country limitations on your forms to ensure valid numbers are collected.

Ensuring Consistent Email Collection

If email collection becomes inconsistent, verify that all forms are set up correctly and that required fields are filled out.

Managing Unintended Subscriber Collection

Check your settings regularly to ensure that only the intended collection methods, like opt-in at checkout, are active.

Tracking and Attribution

Yotpo SMS & Email uses UTM tracking to attribute revenue to specific campaigns. This allows you to see which messages are driving sales, even if the purchase is made days after the message is received.