---
title: "Klaviyo - Integration Guide for Yotpo Reviews"
slug: "klaviyo-integration-guide"
tags: ["Reviews ", "Adobe Commerce (Magento)", "WooCommerce", "Salesforce Commerce Cloud", "BigCommerce", "Shopify", "Shopify Plus"]
updated: 2026-07-30T15:45:51Z
published: 2026-07-30T15:45:51Z
canonical: "support.yotpo.com/klaviyo-integration-guide"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.yotpo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Klaviyo - Integration Guide for Yotpo Reviews

Products

Reviews

Visual UGC

###### Supported plans

Pro, Premium, Enterprise

###### eCommerce Platform

Shopify, Shopify Plus, Adobe Commerce (Magento), BigCommerce, WooCommerce, Volusion, Salesforce Commerce Cloud, Custom

###### Supported plans

Pro, Premium, Enterprise

###### eCommerce Platform

Shopify, Shopify Plus

## Goals and Outcomes

Yotpo's integration with Klaviyo leverages an advanced AI algorithm to empower mutual Yotpo <> Klaviyo customers with the social proof of top customer testimonials. Yotpo's algorithm identifies your best reviews and leverages smart sentiment analysis to automatically extract the most insightful sentences with the highest potential to convert.

In this article, you’ll learn how to use the Yotpo <> Klaviyo integration for different use cases. To connect Klaviyo with Yotpo, see [Connecting Klaviyo with Yotpo](/v1/docs/klaviyo-integration-guide#connecting-klaviyo-with-yotpo-reviews-ugc).

Go to:

1. [**Review Highlights in Klaviyo Emails**](/v1/docs/klaviyo-integration-guide#1-setting-up-review-highlights-in-klaviyo-campaigns) if you want to showcase top review sentences in email templates to boost engagement.
2. [**Product or Topic-Specific Campaigns**](/v1/docs/klaviyo-integration-guide#2-setting-up-product-or-topicspecific-campaigns) if you want to run campaigns featuring highlights filtered by product attributes or topics.
3. [**Contact/Profile Enrichment**](/v1/docs/klaviyo-integration-guide#3-contactprofile-enrichment) if you want to enrich Klaviyo customer profiles with review data for better segmentation.
4. [**Collecting Reviews via Klaviyo**](/v1/docs/klaviyo-integration-guide#4-collecting-reviews-via-klaviyo) if you want to send review request emails, SMS or both through Klaviyo flows.
5. [**Advanced Flows for Reviewers**](/v1/docs/klaviyo-integration-guide#5-advanced-flows-for-reviewers) if you want to create follow-up flows based on review submission and customer sentiment.

## Integration Basics

### Connecting Klaviyo with Yotpo Reviews & UGC

To connect Klaviyo with Yotpo:

1. In your Yotpo Reviews account, go to [**Integrations**](https://reviews.yotpo.com/#/integrations-center).
2. Search for Klaviyo and click Connect integration.
3. In the popup, enter your Klaviyo API Key.
  - Generate a key in Klaviyo under Account avatar > Settings > API Keys.
  - Select Full Access API Key.

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/Klaviyo_API(2).png?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)
  - You need **a separate key for each Yotpo product** you connect so choose a name distinguishing each.
4. Click **Connect**.

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/Klaviyo_integration steps.gif?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)

Once connected, your Yotpo data will sync continuously to Klaviyo according to account activity.

## 1. Setting up Review Highlights in Klaviyo Campaigns

### What it is:

AI-powered short sentences from your best reviews, automatically chosen by Yotpo.

****Expand for more:****

### How Would This Help You?

- Shows authentic social proof in campaigns.
- Increases click-through and conversion rates.
- Fresh, rotating content that builds trust.

### Where in Klaviyo it Shows Up:

- In **email templates** inside Klaviyo campaigns or flows.
- Added via a **Text block (Source view)** with Yotpo’s snippet.

### How to Set it Up:

#### Configure Data Feed

1. In your Klaviyo account, go to Account avatar > Settings > Other > Web Feeds.
2. Click Add web feed.
3. Name the feed (e.g., YotpoReviews).

Copy this URL into the Feed URL field:

```plaintext
https://email-integrations.yotpo.com/v1/app_key/klaviyo/reviews_highlights.json
```

1. Replace app_key with your Yotpo app key. To learn how to find your Yotpo app key, click [here](https://support.yotpo.com/v1/docs/finding-your-yotpo-app-key-and-secret-key).
2. Set **Request Method** = **GET**.
3. Set **Content Type** = **JSON**.
4. Click **Add Data Feed**.

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/web_feed(1).gif?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)

#### Add Review Highlights to Template

1. Go to your Yotpo Reviews admin.
2. Click on **Integrations** > **Klaviyo**.
3. Click on **Copy snippet**.

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/copying snippet.gif?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)

1. In Klaviyo, edit your campaign template.
2. Drag in a **Text block**, click **Source code**, and paste the snippet.
3. Replace `#feed_name#` with the name you defined (e.g., `YotpoReviews`).
4. Click on **Preview and Test** to see what the Review Highlights will look like in the email template you're using.

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/error_1.png?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/pasting snippet in klaviyo.gif?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)

> [!NOTE]
> Important
> 
> Emails with Review Highlights in Klaviyo are treated as marketing messages and only reach customers subscribed to marketing.

#### Troubleshooting Review Highlights

- **Review highlights not displaying properly**

Check that the link and app key are correct and pasted properly in the Klaviyo web feed. If needed, start over to ensure you follow the steps correctly.
- **No review highlights (blank space in preview)**

Make sure your products actually have reviews.
  - If you recently imported reviews, allow up to 48 hours for the changes to take effect.

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/error_1(1).png?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)
- **Snippet showing instead of review highlights**

This usually happens if you replaced the web feed name but left the `##`.
  - Replace the entire placeholder, including the `#` symbols (for example, `#feed_name#`) with your actual web feed name (e.g., `YotpoReviews`).

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/error_2.png?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/error_2_gif.gif?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)

### Number of Review Highlights

- By default, the Yotpo snippet displays 3 highlights.
- You can adjust this using the `slice` parameter in the code:
- `slice:':1'`→ show 1 highlight
- `slice:':10'` → show up to 10 highlights
- The actual number displayed depends on how many **eligible reviews** your feed returns.

#### Why fewer than requested may appear

- Review Highlights are **cached for 24 hours**. If your cached feed only includes 4 items, you’ll keep seeing 4 until the cache resets.
- Eligible reviews must meet these requirements:
  - Written in **English.**
  - Submitted by a **verified buyer/reviewer.**
  - Not imported from another source.
  - Contain sentences between **22–140 characters** with positive sentiment.

#### How to generate more highlights

- Collect more **verified reviews** from recent purchases.
- Ask questions that encourage **longer, descriptive answers** (e.g., fit, quality, usability).
- Avoid moderating out too much — allow genuine, detailed feedback.
- Use **multiple products/topics** in your feed to increase the pool.

## 2. Setting up Product or Topic-Specific Campaigns

### What it is:

Campaigns that display review highlights filtered by specific products or topics (e.g., “Fit,” “Color,” or “Quality”).

****Expand for more:****

### How Would This Help You?

- Lets you promote reviews tied to specific product lines or attributes.
- Keeps campaigns highly relevant and targeted.
- Useful for seasonal promotions or product launches.

### Where in Klaviyo it Shows Up:

Inside campaign templates, using **custom data feeds per product/topic**.

### Before you start:

> [!CAUTION]
> **Important**
> 
> Once a feed is created and used, the reviews will be cached (stored) for 24 hours, regardless of any changes made to the URL parameter(s).
> 
> - First Feed Request (Cache is Empty): Our system saves the response data (based on your feed parameters) in the cache for 24 hours.
> - During 24 Hours: All requests (feeds), even with different parameters, will return the same cached data.
> - After 24 Hours: The cache clears, and a new request (feed) will save fresh data for the next 24 hours.
> 
> **It is not possible to run multiple campaigns with different Review Highlight results simultaneously during the 24-hour cache period, as each feed will return the same cached results.**

### How to Set it Up:

#### Configure Data Feed

1. In Klaviyo, go to **Account avatar > Settings > Other > Web Feeds**.
2. Click on **Add web feed**.
3. Choose a unique name (e.g., `Yotpo_Tshirts`).

Use this URL format:

```plaintext
https://email-integrations.yotpo.com/v1/app_key/klaviyo/reviews_highlights.json
```

1. Add parameters for topics or product IDs, e.g.:
  - `?topics[]=fit&amp;topics[]=quality`- this parameter will display all reviews mentioning the fitting of the t-shirt and its quality.
  - `?product_ids[]=12345&amp;product_ids[]=67890`- this parameter will display the products with product ID12345 and ID67890.![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/topics.png?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)
2. Read [how to find your product ID](https://support.yotpo.com/docs/finding-product-ids-in-your-ecommerce-platform).
3. Save the feed.

#### Add to Template

1. Go to your Yotpo Reviews admin.
2. Click on **Integrations** > **Klaviyo**.
3. Click on **Copy snippet**.
4. In Klaviyo, edit your campaign template.
5. Drag in a **Text block**, click **Source code**, and paste the snippet.
6. Replace `#feed_name#` with the name you defined (e.g., `Yotpo_Tshirts`).
7. Click on **Preview and Test** to see what the Review Highlights will look like in the email template you're using.

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/yotpo product highlights.gif?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)

> [!CAUTION]
> **Important**
> 
> Emails with Review Highlights in Klaviyo are treated as marketing messages and only reach customers subscribed to marketing.

## 3. Contact/Profile Enrichment

### What it is:

Once you've authorized Yotpo's Klaviyo App, mutual contacts are updated with reviewer data from Yotpo, allowing you to segment your lists and create targeted campaigns according to responses to [Custom Questions](https://support.yotpo.com/v1/docs/adding-custom-questions-to-your-review-requests), Latest Review Score, and the total number of reviews created by the reviewer.

****Expand for more:****

### How Would This Help You?

- Create smarter segments in Klaviyo based on review activity.
- Personalize campaigns using review history (e.g., loyal reviewers, reviewers with specific scores).

Run flows triggered by review-related properties.

### Where in Klaviyo it Shows Up:

Enriched reviewer data appears in Audience → Profiles in Klaviyo. Within each profile, you’ll see Yotpo-specific custom properties such as:

These properties can be used to build segments and trigger flows based on customer review behavior.

| Field | Description |
| --- | --- |
| Latest Review Score | Last known star-rating score submitted by the reviewer |
| Number of Reviews | The total number of Yotpo reviews created by this contact |
| Custom Questions | Responses to custom questions submitted along with the review |

### How to View It in Klaviyo:

1. In Klaviyo, go to **Audience** **>** **Profiles**.
2. Search for a specific reviewer by email or name.
3. Open their profile to see Yotpo-related fields under **Custom properties**.

### Troubleshooting Contact/Profile Sync

- Only reviews with **valid reviewer emails** will generate profiles in Klaviyo.
- **Imported reviews** do not sync, even if published in Yotpo.
- Profiles may appear under **Suppressed profiles** in Klaviyo if the reviewer has not opted into marketing communications.
- If you recently connected Yotpo and Klaviyo, allow **24–48 hours** for all eligible profiles to sync.
- If you still see fewer profiles than expected, confirm the connection in **Yotpo** > **Integrations** > **Klaviyo** uses a **Full Access API key**.

> [!CAUTION]
> **Important**
> 
> Any flows or campaigns using these review fields are treated as **marketing messages.**

### Example Use Cases

• Segment customers based on satisfaction (e.g., 4–5 stars vs. 1–2 stars) • Identify loyal advocates based on number of reviews • Personalize campaigns using Custom Question responses (e.g., size, fit, preferences)

## 4. Collecting Reviews via Klaviyo

### What it is:

The ability to send automated product review request emails (or SMS) directly from Klaviyo flows using the Eligible for Yotpo Review Request trigger.

****Expand for more:****

### How Would This Help You?

- Customize review request emails in Klaviyo using your own branding.
- Control timing, delays, and segmentation.
- Automate reminder emails for customers who don’t leave a review.
- Add product images, names, and direct review submission links dynamically.

### Where in Klaviyo it Shows Up

- In **Flows**, triggered by the metric **Eligible for Yotpo Review Request**.
- In email templates where you insert dynamic Yotpo variables (product image, product name, review link, etc.).

#### Notes and limitations

- If you enable Klaviyo review requests, Yotpo’s аutomated product/site review emails will **not be automatically disabled**. This allows you to test Klaviyo’s flow performance before deactivating Yotpo’s automated emails or to keep sending automated review requests through Yotpo Reviews and SMS via Klaviyo.
- Klaviyo does not support writing a review inside the email (no in-email form). Customers must click through to the landing page.
- You will see review collection analytics in Yotpo Reviews and email deliverability analytics in Klaviyo.
- Klaviyo review request emails will be treated as marketing.
- Yotpo email policies also apply to review requests sent from Klaviyo. (Keep the existing link to your Email Policies article.)

### How to Set it Up

#### Start Sending Review Request Events from Yotpo Reviews to Klaviyo

1. Go to **Integrations** → **Klaviyo** → **Review Requests** → enable the **Review requests** toggle

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/Screenshot 2025-10-02 at 15.46.01.png?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)

1. If you would like to disable sending automated review request emails from Yotpo Reviews, disable the automatic review request emails in **Emails** → **Email setup** → **Review request email** → **Deactivate**.

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/Screenshot 2025-10-02 at 15.48.11.png?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)

Even if you disable the automatic review requests in Yotpo, you can still send targeted product or site review requests.

#### Create a Review Request Flow in Klaviyo

1. In Klaviyo, go to **Flows** and click on **Build your own**.
2. Click on **Build your own** again at the top right corner of the screen to start from scratch.
3. Name your flow.
4. Add any relevant tags (optional).
5. Click on **Create flow.**

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/1. klaviyo flow.gif?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)
6. Click on **Your metrics**.
7. Click on **API** to expand the options
8. Then click on **Eligible for Yotpo Review Request**.

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/adding the trigger.gif?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)
9. Add **Trigger filters** if you would like to limit the flow to certain orders or $value. (optional)

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/Trigger filter.png?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)
10. Add **Profile filters** if you would like to filter out people who have already been in this flow or based on location or any other option from the drop down menu. (optional)

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/Profile filter.png?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)
11. Click **Save**.
12. Then **Confirm** **and** **save**.
13. Customize your flow by:
  1. Adding a **Time Delay** (recommended: 14 days after fulfillment - To learn more, see [Time delay and reminder](/v1/docs/klaviyo-integration-guide#choosing-the-right-delay-when-to-send-the-first-request-and-setting-a-reminder)).
  2. **Adding an Email or SMS action and customizing the template.**

To personalize your review request email or SMS, use the following Yotpo event variables:

Use `{{ event.submit_url }}` as the link for the review submission button or linked text.**_**
    - `{{ event.product_name }}` - Displays the name of the initial product.
    - `{{ event.product_image_url }}` - Displays the URL of the initial product image.
    - `{{ event.product_url }}` - Displays the URL of the initial product.
    - `{{ event.product_id }}` - Displays the ID of the initial product.
    - `{{ event.submit_url }}` - Displays the landing page URL where the customer can leave a review. For orders containing multiple products, the customer can leave a review for each product.
    - `{{ event.store_url }}` - Displays the store URL.
  3. Exploring the available flow actions in the left pane.

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/left pane.png?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)
14. When you are ready to activate your flow, click **Review and turn on**.
  - You can Preview your flow by clicking on Preview.
15. Select the status of your flow from the drop down menu with one of the following:
  - **Manual**: the message is active and queued for recipients but **requires your manual** **review** and **approval** before it's sent out.
  - **Live**: the message is active and will be sent automatically to new contacts who meet the trigger criteria without any manual intervention.
16. Click on **Update status now** to set the selected status right away or schedule the update by selecting **Schedule**.
17. Click **Save**.

#### Choosing the right delay (when to send the first request) and setting a reminder

Adding a **time delay** before sending your review request email is essential. It gives customers enough time to receive, use, and form an opinion about the product. The optimal delay depends on the type of product you’re selling.

**Examples**

- For **fast-use items** like shoes, apparel, or accessories, you might set a shorter delay since customers can evaluate them almost immediately.
- For **longer-use items** like skincare or wellness products, consider a longer delay to allow customers time to see results before leaving feedback.

This flexibility ensures that the request feels timely and relevant without overwhelming the customer too early.

**Tips**

- If shipping is slow, add a **delivery buffer** (e.g., 3–5 extra days).
- Use **Conditional splits** by product category to vary the delay.
- Check review volume/quality after 2–3 weeks and adjust.

Reminders reliably lift review collection. Use a single, polite nudge only for customers who haven’t reviewed yet.

**Set it up**

1. Open your review request flow.
2. Drag and drop a **Time delay** trigger.

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/time_delay_new.gif?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)
3. Add a **Time delay** of **7 days** after the first email.
4. Add a **Conditional split**:
  - Select **What someone has done (or not done)** option from the drop down menu
  - Select **Yotpo Review Created** from the **Reason has** drop down menu.

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/adding yotpo review request_new.gif?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)
  - Leave the option to **at least once** from the drop down menu.
  - Select option **starting this flow** from the drop down menu.

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/Condition options.png?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)
  - Click **Save**.
5. Add an **Email** or **SMS** under the **No branch** of the condition and customize your reminder email. Now if the condition is not met, i.e. the user has not submitted a review, the flow condition will be triggered and a reminder will be sent.

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/adding conditional review email_new.gif?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)
6. Click on **Preview and turn on**.
7. Adjust the settings and click **Save**.

> [!CAUTION]
> **Important**
> 
> Your reminder must include the review submission link (submit_url) so customers can leave a verified review directly.

## 5. Advanced Flows for Reviewers

### What it is:

You can trigger flows in Klaviyo based on the **Yotpo Review Created** event, allowing you to build advanced communication with reviewers after they submit a review.

****Expand for more:****

### How Would This Help You?

- Send a thank-you message after a review is submitted.
- Build follow-up flows based on customer sentiment.
- Segment and target promoters vs. detractors.
- Create advanced post-review journeys based on your business needs.

### Where in Klaviyo it Shows Up:

In Flows, triggered by the metric **Yotpo Review Created**.

> [!CAUTION]
> **Important**
> 
> The **Yotpo Review Created** event is only triggered for reviews submitted through Klaviyo flows.
> 
> Reviews submitted through other channels, such as Yotpo native emails or on-site widgets, are not included in this event.

### Example Use Cases

- Send a thank-you email after a review is submitted.
- Create a VIP segment for customers with high ratings.
- Trigger win-back flows for low-rating reviewers.

## Operational Differences (vs. Yotpo Native Emails)

When using Klaviyo for review requests, there are some important differences compared to Yotpo’s native emails.

### Submission Method

Yotpo native emails support in-email review submission. Klaviyo uses a click-to-submit model, where customers are redirected to a landing page to leave a review.

### Analytics

Email performance metrics (open rate, click rate) are available in Klaviyo. Review collection performance (submission rate, review content) remains in Yotpo.

### Site Reviews

Site review requests using the Product vs. Site slider are only available through Yotpo native emails.

## Important Considerations

Keep the following considerations in mind when using Klaviyo with Yotpo.

### Using Klaviyo for Review Requests

Using Klaviyo for review requests does not automatically disable Yotpo’s native review request emails.

To avoid sending duplicate requests, you should disable one of the channels.

Some brands choose a hybrid approach:

- Use Yotpo for email review requests to leverage in-email forms
- Use Klaviyo for SMS or advanced segmentation flows

### Data Sync

After connecting Yotpo and Klaviyo, allow up to 24–48 hours for historical data to sync.

### Marketing vs. Transactional

Review request emails sent via Klaviyo are considered marketing messages and will only be sent to customers who are subscribed to marketing.

## Uninstalling the Klaviyo Integration

1. In Yotpo, go to **Integrations** > **Klaviyo.**
2. Click **Disconnect**.
3. This will remove all Yotpo Review Highlights from your Klaviyo emails.
4. If you previously deactivated review collection from Yotpo Reviews and wish to reactivate it, go to **Emails** → **Email setup** → **Review request email** → **Activate**.

![](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/disabling Klaviyo.gif?sv=2026-02-06&spr=https&st=2026-11-12T22%3A34%3A07Z&se=2026-11-12T23%3A34%3A07Z&sr=c&sp=r&sig=K1Qzqd2inPhSohVF8v7kkRNpIUcjsVVTAYS8rvnREwc%3D)

#### Useful links:

You can also integrate your Yotpo Loyalty & Referrals program with Klaviyo to enrich profiles, trigger events, and reward subscribers.

Learn more: [Integrating Yotpo Loyalty & Referrals with Klaviyo](https://support.yotpo.com/docs/integrating-yotpo-loyalty-referrals-with-klaviyo)

Merged all Klaviyo integration content into a single article by combining the general integration guide, the sending emails through Klaviyo article, and the use cases.