If you sell through brick-and-mortar, you can use Yotpo's omnichannel loyalty program to let your customers be part of the program no matter whether they are buying online or in-store. Once you are using Yotpo's omnichannel loyalty program your customers can:
- Gain points for purchasing in-store (as well as online).
- Redeem existing points to get discounts in-store.
- Create a loyalty account in the store.
- Get coupons to use in the store.
Check out our omnichannel blog post to learn more.
Yotpo's omnichannel solutions
Yotpo offers two options to create the best possible experience for your customers in-store.
- Shopper Managed Loyalty - This is a lighter integration that puts the control in the hands of the shopper. The shopper uses his mobile to access their points and redeem them for discounts. Read more about this solution here.
- Store Associate Managed Loyalty - In this option, the integration requires more effort but every interaction happens on top of the POS itself. This means that the store associate redeems points/ creates accounts/ etc. in the POS interface. Read more about this solution here.
In the table below you can see a comparison between both options
|
|
Store Associate Managed Loyalty | Shopper Managed Loyalty |
|---|---|---|
| Integration Needed | Large effort | Medium effort |
| Customer Actions | Minimal | Logs in and redeems |
| Dependencies | - Need to pass orders and refunds from POS to Yotpo- POS should work with coupon codes- POS needs to allow building into the UI | - Need to pass orders and refunds from POS to Yotpo- POS should work with coupon codes |
| Limitations | Some POS vendors do not allow building into the UI |
|