Reviews Widget Smart Filters

The Reviews Widget allows you to add additional filtering capabilities to your widget so shoppers can easily find the information they need to make quick buying decisions.

Smart Filters let customers filter reviews by topics that interest them the most. Using artificial intelligence, these topics are automatically selected according to their prominence in reviews and showcased on-site in a dynamic display.

How it works

Yotpo's review filtering capabilities include 3 default filters that are always enabled in the Reviews Widget and four optional filtering capabilities that you can choose to enable.

Default filters:

• Filter by Star Rating
• Filter by Review Type
• Filter by Metadata

Optional filters:

• Filter by Star Distribution
• Free Text Search
• Filter by Topic
• Filter by Custom Fields

Enabling Smart Filters

To enable Smart Filters:

1. From your Yotpo Reviews main menu, go to On-Site Widgets.
2. Click Reviews Widget.
3. Click the Filters tab.
4. Select the checkbox next to the filters you want to use.
5. Click Save Changes to finish.
   The Smart Filters Layout will now appear on site. 

Available filters

Filter by star rating

Filter reviews by a specific star-rating score.

Filter by review type

Filter reviews to display only reviews that contain Photos In Reviews, or select All Reviews to view reviews with and without photos.

Filter by metadata

Leverage metadata collected upon order creation to allow shoppers to filter reviews according to customer, order, and/or product-related fields such as membership type, location, delivery type, order history, and more!

Filter by star distribution

See the star rating distribution. Shoppers can click to filter by a specific star-rating score.

Free text search

Make your Reviews Widget searchable to help shoppers find the keywords, topics, and phrases they're looking for when making buying decisions. Matches found within reviews are automatically highlighted for easy visibility.

Filter by topic

The order in which the topics filters appear in your widget is determined and optimized daily by Yotpo's smart algorithm in accordance with the number of clicks per topic. Topics with the highest number of clicks are ranked higher and will automatically appear first in your list of topic filters.

Topic Filters leverage Yotpo's smart topics algorithm to automatically scan and identify topics that are most often mentioned in published reviews. When Topic Filters are enabled, frequently mentioned topics are displayed right in your Reviews Widget, allowing shoppers to make quick buying decisions by easily filtering reviews for relevant topics.

For example, a prospective shopper interested in buying a camera may opt to filter reviews for topics such as battery life, image quality, zoom, lens, etc. Each topic can represent one keyword or several synonyms for the same keyword. For example, the topic Shipping may represent the keywords shipment, delivery, shipping, etc.

Filter requirements

The following requirements must be met in order for Topic Filters to appear: 

• The topic term appears in at least six published reviews across all products
• The relevant product has the topic term appears in at least two published reviews

Filter by custom fields

When enabled, Custom Field Filters allow shoppers to filter reviews for specific answers to custom review form questions. This is a great way for shoppers to focus on reviews written by shoppers who share common intent and characteristics such as age, geographic location, body type, etc.

For example, a prospective shopper interested in purchasing face cream may filter reviews according to Skin Type to view relevant reviews from past shoppers who share the same skin type.