Yotpo assets such as the Reviews Widget or Visual UGC Gallery increase visitor interactions with your store and convert more of these interactions to sales. Optimize your Yotpo deployment and maximize ROI using the key performance metrics provided in the Conversion Dashboard.
In this article, you'll learn how to track your conversion data using the Conversion Dashboard.
How It Works
You can use the metrics listed below to track data through the sales process and make well-informed, data-driven decisions - from the first impression, through conversion, to sale:
Percentage of site visitors who view the Reviews Widget
Increase in conversion rate from visitors who engage with on-site assets compared to visitors who don’t engage
Percentage of sales that interacted with each on-site widget
Traffic coming to your site from Email Upsells
Revenue from coupons
Time spent on site by visitors who engage with user-generated content
Percentage of visitors on your site who look at customer photos
By comparing the numbers for engagement and sales, you can see which Yotpo assets are the most effective. The conversion data shows how effective Yotpo is in converting visitors to customers.
Before You Start
Before you use the dashboard, make sure you install Conversion Tracking. Click here for instructions.
Important to know
Given market changes with browser privacy and cookie tracking, data may be partial in the Conversion Dashboard.
Some users will have data missing from their dashboards up until January 3rd, 2017. In such cases, we recommend filtering your data beginning January 3rd.
Accessing the Conversion Dashboard
To view the Conversion Dashboard in Yotpo Reviews, go to Analytics > Conversion.
Viewing Engagement Data
There are two tabs in the Conversions Dashboard: Engagement and Acquisition. Engagement describes the visitors who interact with on-site Yotpo assets, such as the Reviews Widget or Photos Carousel. The dashboard highlights their behavior in terms of *average order value, conversion rate, and time on site compared to visitors who don’t engage with Yotpo assets.
It also shows the dollar value of sales associated with these visitors.
*Currently, Yotpo only supports USD for AOV Calculations. If your store uses a different currency, the AOV is not shown
Note
If you have successfully installed the Yotpo Conversion Tracking Javascript and your Conversion Dashboard is still not populated with data, please allow more time for a larger data set to accumulate.
Item | Name | Description |
|---|---|---|
1 | Tab | Select Engagement or Acquisition dashboard |
2 | Date range | Select the date range to display for the data |
3 | Optimization Actions | Suggested actions to get the best from Yotpo |
4 | Export | Export all the detailed data in the dashboard, broken down by week, as a CSV file. |
5 | Engagement | The percentage of visitors to your site who have interacted with a Yotpo asset divided by the total visitors to your site. |
6 | Conversion Rate Uplift | Increase in conversion when compared to visitors who don’t interact with a Yotpo asset. |
7 | Sales | Sales from visitors who interacted with Yotpo assets. |
8 | Engagement Breakdown by asset | Visitors who engage with each of the following Yotpo assets out of the total visitors to your site. This metric shows you which Yotpo assets are the most visible on your site and can help you identify opportunities to increase their exposure. Asset - engagement type
Note: You only see data for assets that are included in your plan. See our pricing page for more information. |
9 | Breakdown by conversion type | Conversion Rate: Visitor conversion rate after engaging with a Yotpo on-site asset. |
10 | Sales Breakdown by asset | Sales broken down by Yotpo asset (widget): |
The Engagement dashboard shows the percentage of visitors to your site who have interacted with a Yotpo asset divided by the total visitors to your site. An interaction can be either a click or a view, depending on the widget type.
The conversion and sales data are recorded if a customer interacted and purchased in the last 24 hours. Sessions of less than five seconds are not tracked.
Note
When it comes to Multiple Product Review emails, the dashboard will display a conversion if at least one product is reviewed via the Multi-Product Form.
One of the best takeaways you can get from the dashboard is to compare the percentage here with the percentage under Engagement for a specific Yotpo asset.
If an asset has a low engagement percentage but a high sales percentage, that means it’s a highly effective asset, and you should give it more exposure.
If an asset has a high engagement percentage but a low sales percentage, it means that visitors are seeing it but not purchasing, and you should rethink its location on your site.
Viewing Acquisition Data
This tab shows direct traffic and sales from links in Yotpo-powered marketing channels such as email upsells, social posts, and coupons.
Use the data to see which Yotpo marketing channels have the most visitors and which generate the most revenue. By comparing the traffic and revenue data, you can see which channels are the most effective.
For example, you may want to invest more resources in the channels that are bringing the most revenue per visitor, taking the cost of each channel into account.
Item | Name | Description |
|---|---|---|
1 | Tab | Select Engagement or Acquisition dashboard |
2 | Date range | Select the date range to display for the data |
3 | Optimization Actions | Suggested actions to get the best from Yotpo |
4 | Export | Export all the detailed data in the dashboard, broken down by week, as a CSV file. |
5 | Traffic | Total visitors coming to your site from each of the following Yotpo marketing channels: |
6 | Revenue | The total revenue you made directly from Yotpo marketing channels. |
7 | Traffic breakdown by channel | Breakdown of visitors brought through a Yotpo marketing channel: |
8 | Revenues breakdown by channel | Breakdown of orders (#) and sales ($) brought through each Yotpo marketing channel. |
FAQ
Get answers to frequently asked questions about the Conversion Dashboard's Engagement and Acquisition analytics here.