Goals and Outcome
Insights is a management dashboard that helps you understand what shoppers are saying about your brand and products. It gives you the visibility you need to identify strengths, discover new opportunities for improvement, and make better business decisions.
In this article, you will learn how to get started with Insights.
Available for
If you usually receive more than 5,000 monthly orders, an additional fee may apply. Contact your Yotpo representative for more details.
How it Works
Built Specifically for eCommerce Language
Insights is powered by proprietary NLP and deep learning algorithms developed in-house by Yotpo. Unlike generic language models, these algorithms are trained and optimized to understand the unique language, patterns, and conventions found specifically in product and service reviews.
This specialization helps Insights achieve an accuracy rate that is approximately 20% higher than the industry average.
Trained on a Large-Scale Review Dataset
Insights analyzes more than 35 million eCommerce reviews generated through Yotpo. This large dataset allows the system to learn and adapt to the challenges of user-generated content, including:
Grouping synonymous or closely related words under a single topic
Producing more statistically meaningful topics
Handling typos and misspellings through contextual understanding
Advanced Topic Detection
The algorithm automatically identifies and groups similar phrases and expressions, even when reviewers use different wording.
This results in clearer, more accurate topics with stronger statistical significance.
Sophisticated Sentiment Analysis
Insights includes a deep sentiment engine capable of:
Identifying sentiment within a sentence
Determining sentiment polarity (positive or negative)
Measuring sentiment intensity
Isolating sentiment for each topic mentioned
Extracting Multiple Opinions from One Review
Many reviews contain conflicting feedback, such as:
“The product is great but the delivery was slow.”
Insights can parse these complex sentences and extract:
Multiple topics
Multiple opinions
Separate sentiments for each individual topic
This allows you to see exactly what shoppers liked, disliked, or were neutral about within a single review.
Continually Improving Over Time
Although Insights is not 100% perfect, the underlying models continue to improve with every new review submitted.
Additionally, you can report potential issues directly from the Insights dashboard, helping the system become even more accurate.
Getting started
Log into Yotpo Reviews.
In the menu on the left, select Insights.
The dashboard contains 3 sections: