---
title: "Yotpo Insights"
slug: "yotpo-insights-overview"
tags: ["Reviews ", "Shopify Plus", "Shopify", "Adobe Commerce (Magento)", "BigCommerce", "WooCommerce", "Volusion", "Salesforce Commerce Cloud", "Custom"]
updated: 2025-11-17T08:29:08Z
published: 2025-11-17T08:29:08Z
canonical: "support.yotpo.com/yotpo-insights-overview"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.yotpo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Yotpo Insights

Products

  

Reviews

###### Supported plans

Premium, Enterprise

###### eCommerce Platform

Shopify, Shopify Plus, Adobe Commerce (Magento), BigCommerce, WooCommerce, Volusion, Salesforce Commerce Cloud, Custom

## Goals and Outcome

Insights is a management dashboard that helps you understand what shoppers are saying about your brand and products. It gives you the visibility you need to identify strengths, discover new opportunities for improvement, and make better business decisions.

In this article, you will learn how to get started with Insights.

> [!NOTE]
> **Available for**
> 
> If you usually receive more than 5,000 monthly orders, an additional fee may apply. Contact your Yotpo representative for more details.

## How it Works

### Built Specifically for eCommerce Language

Insights is powered by proprietary NLP and deep learning algorithms developed in-house by Yotpo. Unlike generic language models, these algorithms are trained and optimized to understand the unique language, patterns, and conventions found specifically in product and service reviews. This specialization helps Insights achieve an accuracy rate that is approximately **20% higher** than the industry average.

### Trained on a Large-Scale Review Dataset

Insights analyzes more than **35 million** eCommerce reviews generated through Yotpo. This large dataset allows the system to learn and adapt to the challenges of user-generated content, including:

- Grouping synonymous or closely related words under a single topic
- Producing more statistically meaningful topics
- Handling typos and misspellings through contextual understanding

### Advanced Topic Detection

The algorithm automatically identifies and groups similar phrases and expressions, even when reviewers use different wording. This results in clearer, more accurate topics with stronger statistical significance.

### Sophisticated Sentiment Analysis

Insights includes a deep sentiment engine capable of:

- Identifying sentiment within a sentence
- Determining sentiment polarity (positive or negative)
- Measuring sentiment intensity
- Isolating sentiment for each topic mentioned

### Extracting Multiple Opinions from One Review

Many reviews contain conflicting feedback, such as: *“The product is great but the delivery was slow.”*

Insights can parse these complex sentences and extract:

- Multiple topics
- Multiple opinions
- Separate sentiments for each individual topic

This allows you to see exactly what shoppers liked, disliked, or were neutral about within a single review.

### Continually Improving Over Time

Although Insights is not 100% perfect, the underlying models continue to improve with every new review submitted. Additionally, you can report potential issues directly from the Insights dashboard, helping the system become even more accurate.

## Getting started

1. Log into Yotpo Reviews.
2. In the menu on the left, select **Insights.**

The dashboard contains 3 sections:

- [Insights Topics](/v1/docs/insights-topics)
- [Insights Products](/v1/docs/insights-products)
- [Yotpo Insights FAQ](/v1/docs/yotpo-insights-faq)