--- title: "Yotpo Loyalty & Referrals Homepage" slug: "yotpo-loyalty-homepage" description: "Your Yotpo Loyalty Homepage shows the performance and impact of your loyalty program at a glance." tags: ["Loyalty Program", "Analytics"] updated: 2026-06-04T06:14:35Z published: 2026-06-04T06:14:35Z canonical: "support.yotpo.com/yotpo-loyalty-homepage" --- > ## Documentation Index > Fetch the complete documentation index at: https://support.yotpo.com/llms.txt > Use this file to discover all available pages before exploring further. # Your Yotpo Loyalty & Referrals Homepage Products Loyalty & Referrals ###### Supported plans All plans ###### eCommerce Platform Shopify, Shopify Plus ## Goals and Outcomes The Yotpo Loyalty & Referrals Homepage gives you a quick, executive-level overview of how your loyalty program is contributing to your store’s revenue and customer behavior. With two available views, you can analyze loyalty performance from different perspectives: - **Active Loyalty Members (ALM)**: Customers who have actively engaged with your loyalty program. - **Redeemers**: Customers who completed a purchase using a loyalty reward. > [!WARNING] > Note > > The homepage is designed as a high-level executive dashboard. For deeper analysis and reporting, use the [Analytics dashboards and reports](https://support.yotpo.com/docs/analytics-2). ![Demo of the loyalty homepage](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/loyalty-homepage-demo(1).gif?sv=2026-02-06&spr=https&st=2026-11-02T12%3A34%3A08Z&se=2026-11-02T13%3A34%3A08Z&sr=c&sp=r&sig=Okw8yfhekFQktS0o6QIZ8BbLgDiuTUNXtq7exyfv%2BTc%3D) In this article, you’ll learn how to read and navigate the homepage metrics. ## Homepage Overview To see the Loyalty Homepage, log in to your Yotpo Loyalty admin > Home. ### Segment Views The homepage highlights the value of your loyalty program using two different segments, each available in a separate view: 1. [Active Loyalty Members (default)](/v1/docs/yotpo-loyalty-homepage#the-active-loyalty-member-journey) 2. [Redeemers](/v1/docs/yotpo-loyalty-homepage#the-redeemer-journey) Each view includes two cards: - The **left card** focuses on the revenue impact of loyalty participation by showing the incremental revenue generated by loyalty customers. - The **right card** focuses on customer behavior, highlighting how loyalty customers interact with your program and how their purchasing patterns compare to other shoppers. Together, these views help you understand both the financial and behavioral impact of your loyalty program. To switch views, click the **Calculate using** dropdown. ### Timeframe Filters To change the reporting period, use the **Timeframe** dropdown. For **Active Loyalty Members**, available options include: - Last 30/90/365 days - Last Month/Quarter/Year For **Redeemers**: - Last 90/365 days - Last Quarter/Year ### Data Display & Trends To interpret homepage trends and data accurately, keep the following in mind: - **Year-over-year comparisons**: All trends and percentage changes are compared to the same period last year. For example, March 2026 is compared to March 2025. - **Daily refresh schedule**: Homepage data refreshes daily at approximately 2:00 a.m. EST. - **Currency display**: Revenue values are displayed in [your store’s base currency](https://support.yotpo.com/v1/docs/settings-section-guide#default-currency). Orders made in other currencies are converted before appearing in the homepage metrics. ## Active Loyalty Members vs. Redeemers The homepage offers two views because loyalty impact can be measured in two different ways: **long-term engagement** and **reward usage**. > [!WARNING] > Important > > Only tracked reward usage is included in homepage metrics. Purchases made using untracked or custom-built redemption flows (e.g., API-based implementations) are not counted toward Active Loyalty Member or Redeemer data. ### The Active Loyalty Member Journey An **Active Loyalty Member (ALM)** is a customer who has intentionally engaged with your loyalty program within the last 12 months. A customer is considered active if they have: - Redeemed points (converted points for a reward), or - Redeemed a reward (claimed a reward from a loyalty widget; completed a purchase using a reward) > [!WARNING] > Note > > **Receiving a coupon or earning points**, such as completing an earning rule, **does not count as engagement**. The customer must take an intentional action within the loyalty program, such as redeeming points for a reward, to be considered an ALM. Once a customer completes any of these actions, all purchases they make during the rolling 12-month period are included in the ALM view. This means the ALM view is **designed to measure the long-term impact and ROI** of your loyalty program. > [!WARNING] > Important > > A customer remains classified as an Active Loyalty Member even if the qualifying redemption is unused or later canceled, reversed, or refunded. #### When to Use the ALM View The ALM view captures the broader purchasing behavior of customers who actively interact with the program, beyond a single redemption event. Use it to: - Evaluate overall loyalty program performance - Understand the ongoing revenue impact of loyalty - Measure long-term customer engagement ### The Redeemer Journey A **Redeemer** is a customer who **redeemed a reward as part of a purchase** during the selected reporting period. Unlike the ALM view, this view **focuses on completed purchases that include a loyalty reward** and their direct revenue impact. Redeeming points for a reward does not count a customer as a Redeemer until that reward is used in a purchase. #### When to Use the Redeemers View Use this view for short-term analysis, such as: - Evaluating promotions - Measuring the impact of reward campaigns - Providing a high-level view of reward redemption behavior Together, these views help you analyze the **strategic impact of loyalty engagement** (ALM), and the **tactical impact of reward usage** (Redeemers). ## Understanding Homepage Metrics Both homepage views show the same core business metrics, which are applied to either ALMs or Redeemers, depending on the view you select. **Average Order Value (AOV)** The average value of orders placed by customers in the selected segment during the specified timeframe. **Formula**: Total revenue / Number of orders **Repeat Purchase Rate (RPR)** The percentage of customers in the selected segment who placed more than one order during the specified timeframe. **Formula**: Customers with 2+ orders / Total customers in segment **Average orders per customer** The average number of orders placed by each customer in the selected segment. **Formula**: Total orders / Total purchasing customers **Average revenue per customer** The average total revenue generated by each customer in the selected segment. **Formula**: Total revenue / Total purchasing customers ## Reading the Homepage Cards ### Revenue Impact Both the ALM and Redeemers views include an Incremental Revenue card. ![Example of an ALM Incremental Revenue card](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/incremental-revenue-card-example.png?sv=2026-02-06&spr=https&st=2026-11-02T12%3A34%3A08Z&se=2026-11-02T13%3A34%3A08Z&sr=c&sp=r&sig=Okw8yfhekFQktS0o6QIZ8BbLgDiuTUNXtq7exyfv%2BTc%3D) This card estimates the additional revenue generated by the selected loyalty segment compared to customers outside that segment. The expanded view includes: - Average revenue per customer in the selected segment - Average revenue per comparison group (Non-ALM or Non-Redeemer) - Incremental revenue per customer - Number of customers in the selected segment - Total incremental revenue For additional context, the following values are also displayed: - Total Store Revenue - Loyalty Incremental Revenue Share #### How incremental revenue is calculated Incremental revenue is calculated by multiplying the incremental revenue per customer by the number of customers in the selected segment. Example $14.25 × 65,578 = $934,491 Where: - $14.25 = incremental revenue per ALM - 65,578 = number of ALMs - $934,491 = total incremental revenue Example comparison: - Total Store Revenue: $5,769,997 - Loyalty Incremental Revenue Share: 16.2% #### Revenue breakdown Revenue is broken down into: - **Revenue from purchases with rewards**: Revenue generated on orders that included a loyalty reward - **Revenue from other purchases**: Revenue generated by the same customer segment on orders without a reward - **Total segment revenue**: All revenue generated by the selected segment in the selected timeframe ### Behavioral Impact Both views also include a Participation Rate card. ![Example of a behavioral card for the Redeemers Participation Rate](https://cdn.document360.io/f3c2ab59-fe4c-4f93-9614-2872f40e8aa7/Images/Documentation/behavior-card-example.png?sv=2026-02-06&spr=https&st=2026-11-02T12%3A34%3A08Z&se=2026-11-02T13%3A34%3A08Z&sr=c&sp=r&sig=Okw8yfhekFQktS0o6QIZ8BbLgDiuTUNXtq7exyfv%2BTc%3D) This card helps you understand how customers in the selected segment interact with your loyalty program and how their purchasing behavior compares to other shoppers. The expanded view includes: - Number of customers in the selected segment - Number of purchasing customers - Participation rate - Average revenue per customer - Repeat Purchase Rate - AOV - Average orders per customer If available, comparison values for customers outside the selected segment are also displayed below each metric. ### Metric Display and Number Formatting Some values use simplified formatting to make the dashboard easier to read. As a result, displayed totals may differ slightly from manually summed values. #### Incremental Revenue for Short or Variable Timeframes In some cases, **incremental revenue may be calculated as a negative value**. This can occur when: - The selected timeframe is too short to capture the full impact of customer loyalty behavior. - Purchasing behavior is highly variable during the selected period (e.g., when purchase activity fluctuates significantly from one customer or order to another). - Customers in the selected loyalty segment (Active Loyalty Members or Redeemers) generated less revenue than the comparison group (non-ALM or non-redeemers) during the selected timeframe. To help you track performance over time, negative incremental revenue values are displayed in the trend chart. However, negative values are displayed as 0 in the breakdown metrics to indicate that no incremental revenue was generated during the selected period. If you consistently see negative incremental revenue over longer timeframes, it may indicate that your loyalty program is underperforming relative to customers who are not actively engaging with the program. #### Rounding Rules - **Percentages**: Percentages are rounded for readability and may be displayed with one decimal place. Examples: - 10.234 is displayed as 10.2% - 99.99 is displayed as 100% - **Standard numbers**: Values below 1,000 may include one decimal place. Values of 1,000 and above use thousands separators. Examples: - 500.33 is displayed as 500.3 - 1,000.23 is displayed as 1,000 #### Large Number Formatting Very large values will be shown in a shortened format displaying up to two decimal places. Currency symbols always appear before the value. For example: - $12 030 000 is displayed as $12.03M - $12 000 700 is displayed as $12M