Displaying Dynamic Products in Your Email
    • Dark
      Light

    Displaying Dynamic Products in Your Email

    • Dark
      Light

    Article summary

    Products

    Email

    Supported plans

    All Plans

    eCommerce Platform

    Shopify, Shopify Plus

    Goals and Outcomes

    The Dynamic Products block allows you to display products in your email based on triggers from flows. This feature helps you create personalized and relevant emails for your customers, increasing engagement and conversion rates.

    Dynamic Products Block Overview

    The Dynamic Products block displays products in your email, based on triggers from flows. For example:

    • If your flow’s trigger is an abandoned cart, your email can include the products left in the cart

    • If your flow’s trigger is an order, your order confirmation email can list the purchased products

    In the Dynamic Products block, you can define how many products to display, and which product details to include, for example, the product image, the price, the quantity, etc. You can add the Dynamic Products block to emails when creating or editing flows, and to  templates that you use in your flows.

    Important

    The Dynamic Product block is available when creating or editing a flow with an email action. The block is not available for regular campaigns.

    Adding the Dynamic Products Block to Your Email

    When you log into the platform and navigate to the Flows section, you can create a new flow from scratch or use a template. In the ACTION - EMAIL step, you can click 'Edit design' to start customizing your email with the Dynamic Products block.

    1. Log into , and click Flows.

    2. Create a Flow from scratch or use a template, as explained in Creating An Automated Email Flow.

    3. In the ACTION - EMAIL step, click Edit design in the left side bar settings.

    4. Drag the Dynamic Products block into your email.

    5. Continue with Customizing the Dynamic Products block.

    Note

    You can only add one dynamic product block into your email.

    If your flow event trigger is Add-to-cart and your shoppers have multiple products in their cart, the products that will be visible in the dynamic product block will be the last product added to the cart.

    Additionally, the flow will send one email if multiple products are added within 5 minutes of each other. For products added less frequent, one email will be sent for each product.

    Visual Walkthrough

    Customizing the Dynamic Products Block

    1. After dragging the Dynamic Products block into your email, click on the block to display its options.

    2. The following options are available:

    Option

    Description

    Maximum products

    Set the number of products to show in the block up to 20.

    Note

    If a shopper adds less than the maximum you have set to their cart, the block will display only the products the shopper selected. Example: You set a max of 5 products but the shopper adds 2, only the 2 products they added to their cart will display in the block.

    If a shopper adds more products to their cart than the maximum you have set, the most recent items they have added will show in the block. Example: You set a max of 3 products but the shopper adds 5, only the last 3 items the shopper added to their cart will display in the block.

    Orientation

    Display the products horizontally or vertically

    Products in one row

    Display up to 4 products in a single row only if you have selected the horizontal display.

    Background color

    Choose a block color, this will allow the block to pop more visually in the email and draw shopper attention.

    Border

    Choose whether to display borders around each product, and define the width and color of each border

    Image

    Include the product image

    Name & quantity

    Include the product name and quantity (left in cart, purchased, etc.), you can set the font style, size, alignment, and color as well as apply a mobile alignment.

    Note

    You must enable Show quantity in the block for the quantity to display.

    Variant

    Include the product variant if relevant, for example, color, model, etc. You can set the font style, size, alignment, and color as well as apply a mobile alignment.

    Price

    Include the total price for each product (quantity x amount). You can set the font style, size, alignment, and color as well as apply a mobile alignment.

    Tip

    Enable the Show Original Price to show the Compare-at-price from Shopify.

    Button

    Inserts a button that links to the product page. You can change the default Buy text on the button.

    Note

    This button is disabled by default, however you can customize the label, font style, size, alignment, and color as well as apply a mobile alignment.

    Show Sale Label

    Enabled by default, you can customize the text color and background color or hide this element.

    Rating Column

    Include a minimum star rating. You can set the alignment for both desktop and mobile views.

    Note

    You can also customize the text’s style, size, color, and alignment. Click on the arrow next to the toggle to see the additional settings.

    1. Save your email or template.


    Was this article helpful?