Goals and Outcomes
The Dynamic Products block allows you to display products in your email based on triggers from flows. This feature helps you create personalized and relevant emails for your customers, increasing engagement and conversion rates.
Dynamic Products Block Overview
The Dynamic Products block displays products in your email, based on triggers from flows. For example:
If your flow’s trigger is an abandoned cart, your email can include the products left in the cart
If your flow’s trigger is an order, your order confirmation email can list the purchased products
In the Dynamic Products block, you can define how many products to display, and which product details to include, for example, the product image, the price, the quantity, etc. You can add the Dynamic Products block to emails when creating or editing flows, and to templates that you use in your flows.
Important
The Dynamic Product block is available when creating or editing a flow with an email action. The block is not available for regular campaigns.
Adding the Dynamic Products Block to Your Email
When you log into the platform and navigate to the Flows section, you can create a new flow from scratch or use a template. In the ACTION - EMAIL step, you can click 'Edit design' to start customizing your email with the Dynamic Products block.
Log into , and click Flows.
Create a Flow from scratch or use a template, as explained in Creating An Automated Email Flow.
In the ACTION - EMAIL step, click Edit design in the left side bar settings.
Drag the Dynamic Products block into your email.
Continue with Customizing the Dynamic Products block.
Note
You can only add one dynamic product block into your email.
If your flow event trigger is Add-to-cart and your shoppers have multiple products in their cart, the products that will be visible in the dynamic product block will be the last product added to the cart.
Additionally, the flow will send one email if multiple products are added within 5 minutes of each other. For products added less frequent, one email will be sent for each product.
Visual Walkthrough
Customizing the Dynamic Products Block
After dragging the Dynamic Products block into your email, click on the block to display its options.
The following options are available:
Option | Description |
|---|---|
Maximum products | Set the number of products to show in the block up to 20.
|
Orientation | Display the products horizontally or vertically |
Products in one row | Display up to 4 products in a single row only if you have selected the horizontal display. |
Background color | Choose a block color, this will allow the block to pop more visually in the email and draw shopper attention. |
Border | Choose whether to display borders around each product, and define the width and color of each border |
Image | Include the product image |
Name & quantity | Include the product name and quantity (left in cart, purchased, etc.), you can set the font style, size, alignment, and color as well as apply a mobile alignment.
|
Variant | Include the product variant if relevant, for example, color, model, etc. You can set the font style, size, alignment, and color as well as apply a mobile alignment. |
Price | Include the total price for each product (quantity x amount). You can set the font style, size, alignment, and color as well as apply a mobile alignment.
|
Button | Inserts a button that links to the product page. You can change the default Buy text on the button.
|
Show Sale Label | Enabled by default, you can customize the text color and background color or hide this element. |
Rating Column | Include a minimum star rating. You can set the alignment for both desktop and mobile views. |
Note
You can also customize the text’s style, size, color, and alignment. Click on the arrow next to the toggle to see the additional settings.
Save your email or template.