ExpertVoice - Integration Guide
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ExpertVoice - Integration Guide
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Yotpo’s integration with ExpertVoice enables brands to automatically syndicate their ExpertVoice reviews to Yotpo. This integration unleashes the power of expert reviews on your website by building online purchase confidence, accelerating sales, and reducing returns at a massive scale.
E-commerce Advocacy already enables brands to collect and syndicate authentic expert reviews published on ExpertVoice to your website via the Expert Recommendation Display. For brands with Yotpo, this partnership makes it possible to vastly expand the reach of expert reviews on your website by integrating them with your Yotpo’s reviews if desired.
About ExpertVoice
ExpertVoice is a community of more than 1 million experts who are passionate and experienced in their field. ExpertVoice connects these vetted experts with brands to test new products, enjoy exclusive discounts, and provide authentic feedback.
Good to know
- Turning on syndication will immediately send new reviews as ExpertVoice receives them into the Yotpo syndication API. These reviews will appear in your Yotpo feed and in your Yotpo widget.
- You will maintain the ability to moderate these reviews as you do Yotpo-collected reviews. Learn more in Moderating Reviews
- The Yotpo auto-publish settings of your account will apply also to reviews that come from ExpertVoice. Learn more in Reviews and Moderation Settings
- Your backlog of existing reviews previously published by experts on ExpertVoice can also be submitted through the Yotpo API.
- Only reviews with a star rating can be syndicated.
Before you start
In order to connect Yotpo to your ExpertVoice account, you’ll need your Yotpo app key and API secret. If you’re not sure how to find them, see Finding your Yotpo App Key and API Secret.
Setting up the integration
To set up the integration between Yotpo and ExpertVoice, do the following:
- Request for your ExpertVoice Account Executive to enable and implement the integration.
- Attend a kickoff meeting to complete discovery questions provided by your ExpertVoice Account Executive.
- Share your Yotpo app key and API secret with your ExpertVoice Account Executive. ExpertVoice will now implement the integration. The following information in the expert review(s) will start updating in real time according to your review activity on ExpertVoice:
- Name of the reviewer (First Name and First Initial of the Last Name)
- Review title
- Review body description
- Photo (if available)
- Star rating (1 to 5)
- “Verified Buyer” if purchased on ExpertVoice
- “Verified Reviewer” if not purchased on ExpertVoice
- Confirm that reviews are being syndicated to your Yotpo Reviews display on at least one product.
- After the first 90 days of the integration going live, share a report with your ExpertVoice Account Executive about how your expert reviews are impacting the conversion rate on your product detail pages.
Having issues with the integration?
Contact ExpertVoice support at client.support@expertvoice.com.
FAQ
What if I have both the ExpertVoice Recommendation Display and the Yotpo Reviews Display?
We recommend featuring both displays on your product detail pages because they are both complementary. The ExpertVoice Recommendation Display surfaces the most impactful, credentialed reviews that the brand chooses to manually curate for syndication or automatically syndicates based on specific criteria the brand defines for up to 25 reviews per product. The Yotpo Reviews Display will syndicate all expert reviews that meet their moderation criteria.
Can I choose not to publish recommendations that appear in the ExpertVoice recommendation Display?
Brands remain in control of publishing/moderating reviews in the Yotpo widget and can choose which reviews will appear there, and which appear on the ExpertVoice Recommendation Display.
Is there an additional fee to syndicate ExpertVoice collected reviews into Yotpo?
To use this integration, you’ll need to be on a Yotpo annual plan and to have purchased Ecommerce Advocacy. Beyond that, there are no additional fees.
How can I see analytics and reports for syndicated Expert Reviews into Yotpo?
Information about how Yotpo reviews are performing can be found in Yotpo Reviews in the Analytics dashboard.
What data fields are included in the ExpertVoice reviews that are syndicated into Yotpo?
The following data fields are included:
- Name of the reviewer (First Name and First Initial of the Last Name)
- Review title
- Review body description
- Photo (if available)
- Star rating (1 to 5)
- “Verified Buyer” if purchased on ExpertVoice
- “Verified Reviewer” if not purchased on ExpertVoice.
Are any comments made on an expert review originally published on ExpertVoice syndicated to Yotpo?
Expert reviews will not include syndication of comments captured on the ExpertVoice platform.
Can I comment on an expert review that is published on the Yotpo Reviews Display? If so, will the expert be notified with my response?
Yes, you can comment on the review publicly, however, the expert will not be notified. The brand can comment on the expert’s review originally published on ExpertVoice. As a reminder, we don’t syndicate comments to Yotpo at this point.
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