Goals and Outcomes
Yotpo’s integration with Attentive helps you connect your Reviews data with personalized SMS and email campaigns. With this integration, you can segment subscribers based on review behavior and trigger automated journeys when review events occur. This enables you to build trust, increase engagement, and drive conversions with authentic customer content.
In this article you will learn how to connect Yotpo Reviews with Attentive and how to use review data to enhance your SMS and email marketing strategy.
Integration Overview
By integrating Yotpo Reviews with Attentive, you can use review activity as a powerful engagement signal in your marketing. For example, you can:
Create segments of subscribers based on review count, star rating, or sentiment.
Trigger journeys when reviews are submitted, published, escalated, or unpublished.
Enrich your campaigns with star ratings and review content to increase social proof.
Integration Basics
To set up the integration, you’ll need access to both your Yotpo Reviews admin and your Attentive admin. The connection is initiated from Yotpo and finalized in Attentive.
Configuration Instructions
In your Yotpo Reviews admin, go to Integrations.
Locate the Attentive tile and click Connect.
Review the access permissions you are granting Attentive and click Next.
Click Connect.
Sign in to your Attentive account using your Attentive credentials.
Click Install.
Then click Connect and wait until the process is completed.
Once connected, review events from Yotpo will automatically sync to Attentive.
Part of the Process
Creating segments
You can build Attentive subscriber segments based on review behavior. Examples include:
Customers who submitted more than 5 reviews.
Customers with an average rating above 4 stars.
Customers who recently left a review for a specific product.
Creating journeys
Journeys in Attentive are automated message sequences that are triggered by subscriber actions or events, such as submitting or publishing a review. They let you deliver timely, personalized messages based on how customers engage with your brand. Examples include:
Review Submitted
Thank customers with a discount or free shipping code
Example: “We appreciate your review! Use code THANKS10 for 10% off your next one-time purchase.”
Pro Tip: Adding an incentive increases the chance of repeat conversions.
Review Published
Celebrate published reviews with a reward or shipping perk
Example: “Your review just went live 🎉 Enjoy 15% off with code THANKYOU15.”
Pro Tip: Published reviews provide a natural moment to re-engage happy customers.
Review Escalated
Trigger a support workflow in Attentive to address escalated reviews quickly.
Review Unpublished
Encourage customers to submit updated or additional feedback.
Displaying product ratings & review counts in Attentive emails
You can personalize your Attentive campaigns and journeys by displaying live product ratings and review counts from Yotpo. This lets you highlight best-selling or highly rated products to boost conversions through social proof.
To display product ratings in your emails:
Create or open an email in Attentive (either a Campaign or a Journey email).
In the email builder, drag and drop a Product Catalog, Product Recs, or Dynamic Products block.
Select products that have Yotpo Reviews data.
In Product details, enable the Product Rating option.
This option won’t appear if Yotpo Reviews data isn’t available for the product.
Choose how to display ratings:
Stars only
Stars + average rating
Stars + total number of reviews
Example messages
When using product ratings in your emails, you can add persuasive copy to reinforce the value of the reviews. Here are some ready-to-use examples:
Recommended: It’s not hype! We think you will love this collection as much as everyone else. Check out the reviews for {Product Name} here!
Alternate: Check out what people are saying about {Product Name}. Spoiler alert… they are raving about it!
Alternate: With so many positive reviews, it’s hard to keep {Product Name} stocked. Check it out before it’s gone!
Best practice
Social proof is one of the strongest drivers of conversion. Use review ratings in your product recommendations to build trust, reduce purchase hesitation, and encourage buyers to act quickly.
Segmented audiences
Go beyond basic segmentation by combining reviews with attributes like topics of interest, average star rating, and most recent review. This allows you to personalize campaigns with the right message for each customer.
Additional Information
Attentive Support – Yotpo Reviews Integration
Yotpo Reviews Quick Start Guide
Integration Testing
To confirm the integration is working correctly, you can:
Submit a test review in your store and verify the event appears in Attentive
Create a test segment (e.g., “Total reviews > More than 0”) and check if test subscribers are added
Trigger a simple journey (e.g., Review Submitted → thank-you SMS) and confirm delivery to a test number or email