Macy’s Reviews Syndication

Goals And Outcomes

Syndicate your product reviews to Macy’s to extend the reach of your customer feedback across retailer channels.

Retail syndication enables you to share eligible product reviews directly on Macy’s product pages, helping increase product credibility and build shopper trust.

In this article, you’ll learn how Macy’s review syndication works, how to set it up, and how to monitor your syndication performance.

Integration Overview

Macy’s review syndication automatically sends eligible reviews for matched products from Yotpo to Macy’s.

To be syndicated, reviews must meet Macy’s eligibility requirements and the related products must be matched to Macy’s catalog using valid UPCs.

How It Works

The syndication flow works as follows:

• A customer submits a product review for one of your products.

• The product is matched to Macy’s catalog using its UPC or EAN.

• The review is moderated by Yotpo according to retailer content guidelines.

• Eligible reviews for matched products are sent to Macy’s.

• Macy’s publishes the reviews on the relevant product pages.

Note
Review visibility on Macy’s depends on both successful product matching and Macy’s internal processing, so it may take up to 72 hours for reviews to appear after they are syndicated.

Integration Basics

*Supported Plans

Retail syndication is available as part of the Premium and Enterprise plans. To learn more, contact your Yotpo account manager.

Eligibility

For a review to appear on Macy’s, both the review and the associated product must meet Macy’s eligibility requirements.

Reviews that do not meet these requirements will not be syndicated.

Retailer Guidelines Moderation

All reviews shared with Macy’s are moderated by Yotpo according to retailer content guidelines.

This means reviews are checked against the content rules required for retailer syndication before they are sent to Macy’s.

For example, reviews may be rejected from syndication if they include:

• profanity or offensive language.

• spam or promotional content.

• shipping or customer service complaints instead of product feedback.

• unrelated product comments.

Reviews that pass this moderation may still be syndicated to Macy’s even if they are not published on your own site.

This is because retailer syndication follows retailer and partner requirements, which may differ from your store moderation settings.

Existing Reviews

To be syndicated to Macy’s, a review must not be deleted.

If a review is deleted in Yotpo even after it has been syndicated, it will no longer be eligible for syndication and will be removed from Macy’s during the next sync cycle.

Valid User Association

To be syndicated to Macy’s, a review must be associated with a valid user profile.

This means the review must be connected to a real shopper record and contain the required customer information used for syndication processing.

For example, reviews may not be eligible if:

• the review was imported without valid customer information (missing name or email).

• the customer record is incomplete or corrupted (required fields are empty or unreadable).

• the review is associated with a deleted or invalid user profile (the shopper profile was removed from Yotpo).

• the review was created through unsupported or malformed data imports (an import file with incorrectly mapped customer fields).

To help ensure reviews remain eligible for syndication:

• make sure imported reviews include valid customer data.

• avoid deleting customer records associated with syndicated reviews.

• verify that integrations and imports are correctly mapped.

Reviews without a valid user association will not be syndicated to Macy’s.

Verified Buyer or Incentivized Reviews

To be syndicated to Macy’s, a review must be either a verified buyer review or an incentivized review.

• A verified buyer review is a review associated with a confirmed purchase.

• An incentivized review is a review submitted in exchange for an incentive, such as a discount, loyalty points, free samples, or promotional offers.

Reviews that are neither verified nor incentivized are not eligible for syndication to Macy’s.

For example, the following reviews would not be eligible:

• reviews submitted without a verified purchase connection.

• manually added reviews without verified or incentivized status.

• imported reviews missing verified buyer information (name, email, etc…).

• reviews from unidentified shoppers (reviews submitted without customer identity or purchase information).

To help ensure eligibility:

• make sure order data is syncing correctly to Yotpo so reviews can be associated with real purchases and marked as verified buyer reviews.

• verify that imported reviews include verified buyer information when applicable (customer email, order ID, or verified buyer status included in the import file).

• correctly label incentivized reviews according to your review collection setup so they can be identified and processed properly during syndication.

Reviews that meet these requirements are more likely to satisfy Macy’s authenticity and transparency requirements.

Product Match Requirement

Reviews are only syndicated when the associated product is successfully matched to Macy’s catalog using a valid GTIN, such as UPC or EAN. The identifier in your Yotpo catalog must match the identifier used for the product in Macy’s catalog. If the product does not have a valid GTIN, or if the identifier does not match a product in Macy’s catalog, its reviews will not be syndicated - even if the review itself is eligible.

Important

Make sure the product identifiers in your catalog are complete, accurate, and up to date.

Product Brand

In addition to UPCs, Yotpo also sends product brand information to Macy’s. While brand is not currently required for matching, it may be used to monitor alignment between your catalog and Macy’s catalog.

Make sure the brand field in your product catalog is up to date and, when possible, matches the brand name used in Macy’s or other retailer catalogs.

Product Families

Macy’s uses Page IDs to represent product pages and related product groupings in its catalog.

A single Yotpo product can be associated with more than one Macy’s Page ID when the product’s identifiers match multiple Macy’s catalog entries. When this happens, the same eligible review may be sent to more than one Macy’s product page.

For example, if a product has multiple variants with valid GTINs, and those GTINs match multiple Macy’s catalog entries, reviews for the Yotpo product may be included for each matched Macy’s Page ID.

This behavior depends on how Macy’s structures its catalog and how the product identifiers match Macy’s catalog entries.

Important

Product family behavior is based on Macy’s catalog structure and product identifiers. If products are not connected through matching Macy’s catalog entries, their reviews will not be shared between them.

This means that one product in Yotpo may be associated with multiple Macy’s Page IDs, depending on how Macy’s structures the product family.

What To Expect

• One product in Yotpo can be associated with multiple Macy’s Page IDs.

• Reviews can be shared across those related Macy’s product pages.

• This behavior depends on how Macy’s structures the product family in its catalog.

Note

Reviews are collected in Yotpo at the product level, while matching to Macy’s is based on UPCs tied to specific products or variants in Macy’s catalog.

Set Up

To start using Macy’s syndication:

1. Contact your Yotpo Customer Success Manager to enable Macy’s syndication.

2. Verify that all relevant products in your catalog have a valid UPC. Read more about the product catalog [here].

3. Once Macy’s syndication is enabled, syndication begins automatically.

To add or verify UPCs in your catalog:

• Shopify - Add the UPC in the Barcode field.

• Adobe Commerce - Add the UPC in the product specifications.

• Custom or API-based catalogs - Add the UPC through your product catalog setup.

Once Macy’s syndication is enabled and your catalog is ready, the onboarding team will complete the setup needed to start syndication.

Tip
The initial synchronization depends on successful catalog matching and Macy’s processing time.

Monitoring Your Reviews

You can monitor your Macy’s syndication performance from the Retail Syndication dashboard.

To access the dashboard:

1. From your Yotpo admin, click on Reviews.

2. Then click on Google & Syndication.

3. Go to Retail Syndication.

The Dashboard

The dashboard includes the following metrics:

• Product matches.

• Product matches not found.

• Reviews collected.

• Reviews syndicated.

Updates

Dashboard data is refreshed regularly, but there may be a delay between when reviews are sent and when they appear live on Macy’s.

Product Status

You can check the syndication status of your products by downloading the Syndication Report.

The report includes product-level details such as:

• Product status.

• Collected reviews.

• Syndicated reviews.

• Product identifiers.

• Last updated date.

Note
A product may appear in multiple rows in the report if it has multiple identifiers or multiple matched entries.

Troubleshooting

If reviews are not appearing on Macy’s, check the following:

• The product has a valid UPC.

• The product exists in Macy’s catalog.

• The product was matched successfully.

• The review has passed retail moderation.

• The review is not deleted.

• The review has a valid user.

• The review is either verified or incentivized.

If the product is not matched, review the UPC and product data in your catalog and update it as needed.

If the product is matched and reviews are still missing, contact Yotpo support.

Best Practices

To help ensure successful syndication:

• Keep your product catalog complete and up to date.

• Make sure all relevant products have accurate UPCs.

• Check your product matching status regularly.

• Set expectations that syndication is not instant and may take a few days to appear on Macy’s.