Migrating to Mailchimp for Yotpo Reviews

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Products


Reviews

Supported plans

Premium, Enterprise

eCommerce Platform

Shopify, Shopify Plus, Adobe Commerce (Magento), BigCommerce, WooCommerce, Salesforce Commerce Cloud

Goals and Outcomes

Is this article for me?

This article is relevant if you’re migrating from Yotpo’s legacy Mailchimp integration to the new Mailchimp for Yotpo Reviews integration built and maintained by Mailchimp.

If you’re already using the new Mailchimp-built integration, refer to the main Mailchimp - Integration Guide for Yotpo Reviews article.

Yotpo’s legacy Mailchimp integration (built by Yotpo) is being replaced by a new, more powerful integration built and maintained by Mailchimp: Mailchimp for Yotpo Reviews.

The previous integration focused primarily on:

  • Creating Mailchimp segments based on Yotpo review data.

  • Displaying review highlight snippets in Mailchimp emails.

The new Mailchimp for Yotpo Reviews integration goes further by turning review data into automated marketing triggers, allowing you to:

  • Send review request emails and SMS directly from Mailchimp.

  • Trigger post-review follow-up automations based on review score.

  • Pull top-scoring reviews into Mailchimp emails for authentic social proof.

  • Sync review data automatically for advanced segmentation.

This migration ensures you have access to the latest Mailchimp automation capabilities, improved reliability, and ongoing feature development.

In this article, you’ll learn why to upgrade, what changes with the new integration, and how to migrate from the legacy integration to Mailchimp for Yotpo Reviews.

Why Upgrade to the New Integration?

Upgrading unlocks significantly more automation and personalization capabilities.

Send Review Requests Using Mailchimp Flows

Trigger a Mailchimp marketing flow immediately after order fulfillment to:

  • Send perfectly timed, on-brand review request emails.

  • Include product-specific links to submit verified reviews.

  • Control design fully within Mailchimp templates.

Showcase Social Proof in Campaigns

  • Dynamically pull top-scoring reviews into your emails.

  • Display star ratings and authentic customer quotes.

  • Reinforce product credibility in promotional campaigns.

Create Journeys Based on Customer Sentiment

Automatically trigger flows when a review is submitted:

  • Thank-you journeys for 4–5 star reviews.

  • Win-back or service-recovery flows for 1–2 star reviews.

Turn Reviews Into Actionable Marketing Signals

  • Reviewer data syncs automatically into Mailchimp.

  • Build smarter segments using review rating, product reviewed, and sentiment.

  • Combine review data with campaign engagement metrics.

Feature Comparison

Capability

Legacy “Mailchimp” (Yotpo-built)

Mailchimp for Yotpo Reviews

Create review-based segments

✅

✅

Display review highlights in emails

✅

✅ (improved)

Send review requests via Mailchimp

❌

✅

Trigger flows when review is submitted

❌

✅

Sentiment-based automation

❌

✅

Ongoing feature development

Limited

Actively maintained by Mailchimp

Before You Begin

Before upgrading, review the following.

Requirements

  • Shopify, WooCommerce, BigCommerce, or Magento store connected to Mailchimp.

  • Manager-level access (or higher) in Mailchimp.

  • An active Yotpo Reviews account.

Important Notes

  • The new integration is built and maintained by Mailchimp.

  • Some automation functionality requires a paid Mailchimp plan.

  • Previously configured settings from the legacy integration do not automatically transfer.

  • Previously synced contact details - latest review score, number of reviews, custom question responses - will no longer be synced with the new integration.

Migration Steps

Install the New Integration

In Mailchimp:

  1. Navigate to Integrations.

  2. Search for Yotpo Ratings & Reviews.

  3. Click Connect.

  4. Authorize access to your Yotpo account.

  5. Confirm store sync and permissions.

You can follow Mailchimp’s full connection guide.

Once connected, review data will begin syncing into Mailchimp automatically.

Update Email Campaigns

If you currently use Yotpo-built review highlight blocks in your email campaigns:

  1. Open each affected Mailchimp campaign.

  2. Remove legacy Yotpo review highlight content blocks.

  3. Insert the new dynamic review content blocks from the Mailchimp integration.

  4. Preview and test before sending.

This ensures:

  • Improved rendering.

  • Up-to-date product review sync.

  • Greater customization control.

Set Up New Features

Now that you’re on the new integration, take advantage of the expanded feature set:

  • Send Review Requests Using Mailchimp Automations.

  • Showcase Social Proof in Campaigns.

  • Create Post-review Automations.

  • Turn Reviews Into Actionable Marketing Signals.

For more information on how to utilize these new features, review this guide.

Uninstall the Old “Mailchimp” Integration

Once you confirm:

  1. Review data is syncing correctly.

  2. Campaign content blocks are replaced.

Then in your Yotpo Reviews admin:

  1. Go to Integrations.

  2. Locate the legacy Mailchimp integration.

  3. Disconnect it.

Lastly, in your Mailchimp admin:

  1. Go to Integrations > Manage.

  2. Locate Yotpo User-generated Content.

  3. Disconnect it.

If you wish to delete the old contact data fields, refer to the Mailchimp Help Guide.

Important
Do not uninstall the old integration before confirming the new one is fully functional.

Best Practices After Migrating

  • Test flows with internal email addresses first.

  • Monitor review-triggered automations for 1–2 weeks.

  • Combine review score + purchase value for high-impact targeting.

  • Periodically audit segments to ensure review data is syncing properly.

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