Goals and Outcomes
The integration between Shoelace and Yotpo allows brands to seamlessly add social proof to their retargeting strategy, boosting buyer trust around the products and brand, and ultimately increasing conversion. The integration pulls the latest star product reviews to create a dynamic ad showing a carousel of 5 products with their latest 5-star reviews.
In this article, you’ll learn how to integrate Yotpo Reviews and Shoelace to enable Product Review Ads in your Shoelace Journey campaigns.
Integrating Reviews and Shoelace
From here, you will be eligible to receive a Product Review Ad as part of your Shoelace Journey campaign. If you already have a Journey campaign running, you will receive a notification from Shoelace proposing to add the Product Review Ad into your Journey. If you don't have a Journey campaign running yet, you can expect to see a Product Review Ad as part of your first Journey campaign.
Integrate Shoelace and Reviews to enable Product Review Ads:
Log into Yotpo Reviews.
From the account menu in the bottom-left corner of your screen, select Account Settings.
Navigate to General Settings.
Copy your Yotpo API Key and API Secret
From the Shoelace app, navigate to the Apps section and search for the Yotpo integration
Click Install beneath the Yotpo integration
Paste your Yotpo API credentials in the corresponding fields and click Install.
You're now eligible to receive a Product Review Ad as part of your Shoelace Journey campaign.
Note
If you already have an active Journey campaign, you'll get a notification from Shoelace proposing to add the Product Review Ad into your Journey. If you don't have a Journey campaign running yet, you can expect to see a Product Review Ad as part of your first Journey campaign.