Languages & Translations in Yotpo Reviews

Goals and Outcomes

Supporting multiple languages helps merchants serve shoppers in different regions and ensures reviews remain accessible and trustworthy across global storefronts.

Yotpo Reviews supports two separate language-related capabilities:

• Widget Interface Language – controls the language of static text displayed in on-site review widgets.

• Reviews Translation on Demand – allows shoppers to translate customer review content when needed.

Each capability is configured independently and affects different parts of the Reviews experience.

Languages and Availability

Translation is supported in the following locations:

• Reviews Widget.

• SEO Page.

• Reviews Tab.

• Reviews media modal.

Yotpo supports approximately 35 languages, covering key European, Asian, and Middle Eastern markets.

What Gets Translated

Widget Interface Language

Widget interface language applies to Yotpo-generated UI elements displayed in on-site widgets, including:

• Static labels and buttons.

• AI Summary paragraph.

• Summary by topic.

• Smart filters.

The widget interface language does not translate customer review content.

Customer Review Content

Reviews Translation on Demand applies to user-generated review content, including:

• Review headline and body.

• Comments.

• Custom questions and answers.

• Review attributes.

• Syndicated reviews.

This content is translated only when a shopper chooses to do so.

Widget Interface Language Setup

Widget interface language is the most common translation use case and controls how on-site widgets are displayed to shoppers.

Shopify Stores

For Shopify and Shopify Plus stores, widget interface language is managed automatically through Shopify Markets.

Widgets inherit the storefront language based on the shopper’s locale and language configuration in Shopify. The widget language setting is enabled by default.

Important

• Widget interface language affects only widget UI elements.

• Review titles and content remain in the originally submitted language. To allow shoppers to translate review content, see Reviews Translation on Demand.

• If the shopper’s locale cannot be identified or is not supported, widgets default to English.

Other eCommerce Platforms

For platforms other than Shopify, widget language is configured per domain.

Each language or geographic variation requires:

• A dedicated domain or subdomain.

• A separate Yotpo App Key per domain.

This means each domain supports a single widget language.

To change the widget language:

1. In Yotpo Reviews, click the Profile icon.

2. Go to Account Settings > General Settings.

3. Select the desired language from the Language dropdown.

4. Click Save Changes.

   

Note

On some platforms, such as WooCommerce, widget language must be configured through the store’s administration panel rather than in Yotpo.

Manage Widget Interface Language

Widget interface language is enabled by default and follows your platform’s language configuration.

If you want to control whether widgets display in the shopper’s selected language or always in English, you can manage this from Widget Settings.

To manage widget interface language:

1. Go to On-site Widgets.

2. Open Widget Settings.

3. Turn the Translate widgets option on or off.

4. Click Save.

   

This option is available on all plans.

Reviews Translation on Demand

Reviews Translation on Demand is a specific use case within multilingual stores, designed to help shoppers understand reviews written in other languages.

How It Works

• Translations are generated using AI-based translation technology.

• Translation is triggered by shopper interaction.

• Translations are applied per review.

• Reviews are not translated automatically or in bulk.

Merchants cannot edit translated review content.

Shopper Experience

When enabled, shoppers can:

• Select Translate on individual reviews.

• View translated content inline within the widget.

• Switch back to the original text using See Original.

There is no option to translate all reviews at once.

Language Detection and Availability

• Reviews written in the store’s language do not display a translation option.

• Reviews written in unsupported languages do not display a translation option.

• If the review language cannot be detected, shoppers will see Review translation not available.

Note

Automatic language detection is used and may be inaccurate in rare cases, especially for closely related languages. This can affect whether the translation option appears for a specific review or the accuracy of the translated content.

Enable Reviews Translation on Demand

To enable Reviews Translation on Demand:

1. Go to On-site Widgets.

2. Open Widget Settings.

3. Turn on Reviews Translation on Demand.

   

AI Translation Disclaimer

Reviews Translation on Demand uses AI-generated translations.

Translations are provided to help shoppers understand reviews more easily and may contain inaccuracies. Yotpo does not guarantee translation accuracy.