Creating a Facebook Share Earning Rule

      Creating a Facebook Share Earning Rule

        Article summary


        Loyalty & Referrals
        Supported plans

        Pro, Premium, Enterprise

        eCommerce Platform

        BigCommerce, Salesforce Commerce Cloud, Adobe Commerce (Magento), Custom

        Yotpo Loyalty & Referrals Facebook Share is a social based earning rule (previously known as a campaign) that allows you to reward customers for sharing a Facebook post. This will help you expand your outreach and maximize your exposure on this social media platform.

        Is this article for me?

        If you're a merchant using Shopify or Shopify Plus, refer to our Creating a Facebook Share Earning Rule on Shopify article.

        Please note:

        The earning rule action cannot be confirmed on Facebook due to API limitations on the social network’s side.

        This means that the customer will receive a reward as soon as they are redirected to the social media, even if they did not go through with the share action.

        Creating a Facebook Share earning rule

        1. On your Yotpo Loyalty & Referral admin, go to Set Up Program > Earning Rules.
        2. Click on Create earning rule.
        3. Click Select on Facebook Share.

          Setting up the Facebook Share earning rule

          Set up your Facebook Share earning rule to start rewarding customers for sharing your Facebook page or post.

          Below are the descriptions of each setting found in your earning rule for your reference.

        Basic settings

        • What kind of Reward - Choose the kind of reward that you wish to give to your customers. Reward either a discount coupon or loyalty points, for completing the earning rule. Some fields on the setup change depending on the type of reward that you choose. If you select:

        The field "How many points?" will appear when you choose to reward your customers with points. This is where you can enter the number of points to be given to shoppers after completing the earning rule.


        The field "Which coupon should the customer get?" will appear. You may then select from the dropdown which coupon to apply for the specific earning rule

        Initially, the coupon selection is at $ 0.00 as no coupon still exists. You may refer to our Creating a Coupon article to learn how to create coupons
        • Share URL - The URL that you wish to be shared on Facebook.
        • Campaign Name - This is the name of the earning rule as it appears on the rewards pop-up or rewards page. By default, the name is set to "Share On Facebook", you may change it according to your preference
        • Reward Text - The text that usually appears under the title and shows the customer what they will receive if they participate in the earning rule. The Rewards Text will also be reflected in the Rewards History
        Please Note:
        Please make sure that the reward text matches your chosen reward as it will not change automatically when you change the reward
        • Description Text - The text that appears on the pop-up window after a customer clicks on the earning rule. It gives a brief idea of how a Facebook Share reward can be earned
        • Icon -The default icon for the Facebook Share earning rule is Facebook's logo. However, you can replace it with any other Font Awesome icon
        • Call to Action - This appears when your customers click on the Share On Facebook earning rule option on their Rewards Popup or Rewards Page. The call to action is a message that prompts them to complete the action to receive the reward
        • Already Completed Message - This message will appear once your customers click on an earning rule that they have already completed

        Advanced settings

        Available for:

        The settings below are options available only for Yotpo Loyalty & Referrals Premium and Enterprise plans.

        • Maximum Times Completed Total - The maximum number of participants that can complete the earning rule (E.g. if you set it to 50 only the first 50 customers to finish the campaign will get the reward)
        • Minimum Actions Required - The minimum number of times a user may perform this action
        • Maximum Times Complete Per User - The maximum number of times a single user can participate in this earning rule
        • Restrict to VIP tiers - This field will allow you to create an earning rule with specific rewards per VIP Tier
        • Display On-Site? - By default, this is toggled to "Yes", meaning that if you save this earning rule after creating/editing, it will be visible on your Rewards Page. Select "No" if you'd like to set up an earning rule that doesn't appear on your Rewards Page
        • Schedule Campaign - This will allow you to run a special promotion for a limited period of time or a promotion that recurs daily, weekly, or monthly
        It is highly recommended to adjust the Maximum Times Completed Per User or the total number of times a customer can earn a reward for completing an action. This is to prevent manipulation of the number of entries to gain rewards.

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