Creating a Twitter Follow Earning Rule

Twitter is a great way to keep your customers updated on new deals and new products. Yotpo Loyalty & Referrals' Twitter Follow is a social based earning rule (previously known as a campaign) that allows you to reward customers for following you on Twitter. This will help you expand your outreach and maximize the number of customers who keep up with your brand on the social media platform.

Creating a Twitter Follow earning rule

1. On your Yotpo Loyalty & Referral admin, go to Set Up Program > Earning Rules.
   
2. Click on Create earning rule.
3. Click Select on Twitter Follow

Setting up the Twitter Follow earning rule

Set up your Twitter Follow earning rule to start rewarding customers when they follow on Twitter.

Below are the descriptions of each setting found in your earning rule for your reference

Basic settings

• What kind of Reward - Choose the kind of reward that you wish to give to your customers. Reward either a discount coupon or loyalty points, for completing the earning rule. Some fields on the setup change depending on the type of reward that you choose. If you select:

• Twitter Username - This field must contain your store's username on Twitter that you wish for your customers to follow to get their reward.
• Campaign Name - This is the name of the earning rule as it appears on the rewards pop-up or rewards page. By default, the name is set to "Follow us on Twitter", you may change it according to your preference
• Reward Text - The text that usually appears under the title and shows the customer what they will receive if they participate in the earning rule. The Rewards text will also be reflected in the Rewards History.

• Description Text - The text that appears on the pop-up window after a customer clicks on the campaign. It gives a brief idea of how a Twitter Follow reward can be earned
• Icon -The default icon for the Twitter Follow earning rule is Twitter's logo. However, you can replace it with any other Font Awesome icon
• Call to Action - This appears when your customers click on the "Follow us on Twitter" rule option on their Rewards Popup or Rewards Page. The call to action is a message that prompts them to complete the action to receive the reward.
• Already Completed Message - This message will appear once your customers click on an earning rule that they have already completed. 

Advanced settings

• Automated Action Verification Setting - When activated, this will go into Twitter for your customer and complete the action of "following" you without the customer having to do anything beyond clicking through your rewards popup or page

• Maximum Times Completed Total - The maximum number of participants that can complete the earning rule (E.g. if you set it to 50 only the first 50 customers to finish the earning rule will get the reward)
• Restrict to VIP tiers - This field will allow you to create an earning rule with specific rewards per VIP Tier
• Display On-Site? - By default, this is toggled to "Yes", meaning that if you save this earning rule after creating/editing, it will be visible on your Rewards Page. Select "No" if you'd like to set up an earning rule that doesn't appear on your Rewards Page
• Schedule Campaign - This will allow you to run a special promotion for a limited period of time or a promotion that recurs daily, weekly, or monthly.