Goals and Outcomes
Loyalty Campaigns allow you to create targeted, time-bound loyalty initiatives for specific customer audiences. Unlike earning rules that reward customers after completing an action, Loyalty Campaigns let you proactively grant rewards to customers during a specified campaign period.
In this article, you’ll learn how Loyalty Campaigns work and what campaign types are currently available.
Loyalty Campaigns Overview
A Loyalty Campaign is a limited-time promotion that distributes rewards to a targeted audience. All campaigns include:
A campaign type
A targeted audience
A reward
A start date and time
An end date
Campaign performance metrics
You can use campaigns to support a variety of business goals, including customer re-engagement, seasonal promotions, product launches, and loyalty program participation.
To access Campaigns:
From your Yotpo Loyalty admin, go to Manage Program > Rewards Program.
Next to Campaigns,
Click Manage campaigns to review existing campaigns, or
Click to create a new one.
How Campaigns Work
All Loyalty Campaigns follow the same workflow:
Select a campaign type.
Define your audience.
Configure the reward.
Schedule the campaign.
Launch it.
Track campaign performance.
Note
Rewards distributed through Loyalty Campaigns do not count toward tier eligibility and progression.
Available Campaign Types
Points Drop Campaigns
Points Drop Campaigns award bonus loyalty points to a selected audience for a limited period of time.
For setup and campaign-specific details, see Setting Up Points Drop Campaigns in Yotpo Loyalty & Referrals.
FAQs
Why is my final audience size different from the CSV I uploaded?
Points Drop Campaigns can only award points to eligible loyalty members. Yotpo validates customer eligibility when the audience is uploaded and again when the campaign is processed (e.g., if the customer is a loyalty member). As a result, the final campaign audience may differ from the original audience you uploaded after audience validation is completed.
Can I see which customers received a reward?
Yes. After campaign processing is complete, you can download the finalized audience file showing which customers successfully received campaign benefits.
Do campaign rewards affect tier status?
No. Rewards given through a Loyalty Campaign do not contribute toward tier qualification or progression.
When are campaign rewards or points awarded?
Campaign benefits are awarded when the campaign reaches its scheduled start date and time and the reward allocation process begins.