Direct rewards (previously known as direct coupons) are rewards your customers receive directly as a result of fulfilling a loyalty activity without having to redeem any points.
Please note:
Direct rewards are also commonly used for:
- The Referral Program if you want to give the referred friend a direct reward without making them create an account
- The VIP Tiers if you want to give your customer a reward for entering a tier
- If using any other platform, refer to our Creating a Coupon article
Creating a direct reward
To create a direct reward, do the following:
- Log in to your Loyalty & Referrals admin.
- Click on the Manage Program tab in the main menu on the left.
- Click Direct Rewards.
- Click Create a New Coupon.
- Choose the direct reward you’d like to create from the Coupon Type drop-down menu.
- Based on the reward type you selected, fill out the relevant settings that appear below.
- Click Save Coupon.
Next steps
Now that you’ve created a few direct reward options, you can complete the set up of your Loyalty earning rules, Referral Program, and VIP Tiers.