Goals and Outcomes
The goal of the Click-to-redeem SMS campaign is to drive customers to your store, where they can redeem rewards directly at checkout. This campaign will increase customer engagement and reward redemption rates.
Click-to-Redeem SMS Campaign Overview
The Click-to-redeem SMS campaign allows customers to receive a message with a link that leads them directly to your store’s homepage or a landing page of your choice. At checkout, they will see the automatically applied reward discount.
Important
To use the Click-to-redeem campaign, you’ll need an active Yotpo Loyalty & Referrals account that offers point redemption.
Creating a Click-to-Redeem SMS Campaing
In your Yotpo SMS & Email main menu, go to Campaigns > My Campaigns.
Click Create campaign.
Select SMS, and click Create campaign.
Browse the SMS templates and choose the Click-to-redeem campaign.
Choose reward options - If you select multiple options, customers will see the highest reward they’re eligible for. You can also specify a landing page on your website if you want to. If you leave the field empty the link will direct them to your store’s homepage.
Once you have finished designing your campaign, you can send it.
Note
If your select multiple options, customers will see the highest reward they’re eligible for. You can also specify a landing page on your website if you want to. If you leave the field empty, the link will direct them to your store’s homepage.
Click-to-redeem Personalization Tags
Once you choose the template, 3 new personalization tags will appear in your message. They include the following information for each customer:
Redeemable Reward - shows a customer the dollar amount their points are worth (i.e., $10 Off)
Cost in Points - shows a customer the number of points that reward will cost them (i.e., 200)
Reward Redemption URL - the mandatory link for all CTR campaigns that the customer clicks to redeem the offer
Feel free to contact Yotpo SMS support if you have any questions or feedback.