Creating an Instagram Follow Earning Rule

      Creating an Instagram Follow Earning Rule

        Article summary


        Loyalty & Referrals
        Supported plans

        Pro, Premium, Enterprise

        eCommerce Platform

        BigCommerce, Salesforce Commerce Cloud, Adobe Commerce (Magento), Custom

        Instagram has rapidly grown into one of the world's most popular social media platforms, and building a strong Instagram presence is an essential tool for a brand.

        Yotpos Loyalty & Referrals' Instagram Follow is a social based earning rule (previously known as a campaign) that allows you to reward your customer for following you on Instagram. This way you can build a stronger presence on social media, enhance your SEO, and increase your online market share. 

        Is this article for me?
        If you're a merchant using Shopify or Shopify Plus, refer to our Creating an Instagram Follow Earning Rule on Shopify or Shopify Plus article.
        Please note:
        The earning rule action cannot be confirmed on Instagram due to API limitations on the social network’s side.
        This means that the customer will receive a reward as soon as they are redirected to the social media, even if they did not go through with the follow action.

        Creating an Instagram Follow earning rule

        1. On your Yotpo Loyalty & Referral admin, go to Set Up Program > Earning Rules.
        2. Click on Create earning rule.
        3. Click Select on Instagram Follow

        Setting up the Instagram Follow earning rule

        Set up your Instagram Follow earning rule to reward customers for following you on Instagram.

        Settings overview

        Below are the descriptions of each setting found in your earning rule for your reference.

        • What kind of Reward - Choose the kind of reward that you wish to give to your customers. Reward either a discount coupon or loyalty points, for completing the earning rule. Some fields on the setup change depending on the type of reward that you choose. If you select:

        The field "How many points?" will appear when you choose to reward your customers with points. This is where you can enter the number of points to be given to shoppers after completing the earning rule.


        The field "Which coupon should the customer get?" will appear. You may then select from the dropdown which coupon to apply for the specific earning rule

        Initially, the coupon selection is at $ 0.00 as no coupon still exists. You may refer to Creating a Coupon article to learn how to create coupons
        • Instagram username - This field must contain your store's username on Instagram that you wish for your customers to follow to get their reward.
        • Campaign Name - This is the name of the earning rule as it appears on the rewards pop-up or rewards page. By default, the name is set to "Follow us on Instagram", you may change it according to your preference
        • Reward Text - The text that usually appears under the title and shows the customer what they will receive if they participate in the earning rule.  The Rewards Text will also be reflected in the Rewards History
        Please Note:
        Please make sure that the reward text matches your chosen reward as it will not change automatically when you change the reward
        • Description Text - The text that appears on the pop-up window after a customer clicks on the earning rule. It gives a brief explanation of how an Instagram Follow reward can be earned
        • Icon -The default icon for the Instagram follow earning rule is Instagram's logo. However, you can replace it with any other Font Awesome icon
        • Call to Action - This appears when your customers click on the Follow us on Instagram earning rule option on their Rewards Popup or Rewards Page. The call to action is a message that prompts them to complete the action to receive the reward
        • Already Completed Message - This message will appear once your customers click on an earning rule that they have already completed.
        • Maximum Times Completed Total - The maximum number of participants that can complete the earning rule E.g. if you set it to 50 only the first 50 customers to finish the earning rule will get the reward
        • Restrict to VIP tiers - This field will allow you to create an earning rule with specific rewards per VIP Tier
        • Display On-Site? - By default, this is toggled to "Yes", meaning that if you save this earning rule after creating/editing, it will be visible on your Rewards Page. Select "No" if you'd like to set up an earning rule that doesn't appear on your Rewards Page
        • Schedule Campaign - This will allow you to run a special promotion for a limited period of time or a promotion that recurs daily, weekly, or monthly.

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