Reviews Dashboard

Goals and Outcomes

The Reviews Dashboard gives you a high-level view of your reviews performance, including review volume, ratings distribution, collection sources, and order-level review activity over time.

In this article, you’ll learn how to:

Navigate the Reviews Dashboard and its main sections.
Understand key metrics such as review volume, average rating, and review status.
Analyze Order to Review performance at the order level.
Identify which insights support product-level analysis and which don’t.
Use dashboard data to monitor and improve your review collection strategy.

Note
This dashboard reflects data collected as of January 1, 2018. Filtering by a date prior to January 1, 2018 will not return data for your search.

Accessing the Reviews Dashboard

Log into Yotpo Reviews.
In the main menu, click Analytics, and choose Reviews.

About the Reviews Dashboard

Number	Name	Description
1	Search for Products	Search for the specific product you want to see insights for.
2	Review type	Choose the review types you want to see: All reviews (site and product) Site reviews only Product reviews only
3	Date range	Choose the range of dates for the reviews you want to see: Last 7 Days Last 14 Days Last 30 Days Last 90 Days All time since you started with Yotpo Custom range (from specific date to specific date)
4	Star Distribution	This shows reviews according to rating as both a percentage and an actual number. Click Read Reviews to show all reviews with that rating in the Moderation section.
5	Reviews	Click here to show the Reviews tab
		Number of reviews in the selected date range
		Number of reviews over all time since you started with Yotpo
		Change over the last 30 days
6	Average Star Rating	Click here to show the Average Star Rating tab.
		Average Star Rating for the selected date range
		Average Star Rating over all time since you started with Yotpo
		Change over the last 30 days
7	Orders to Reviews (see "The Orders to Review Tab" section for more info)	Click here to show the Orders to Review tab
		Conversion Rate for the selected date range
		Conversion Rate over all time since you started with Yotpo
		Change over the last 30 days
8	Geographical Distribution	This table shows the top four review writer countries.
9	Devices Segmentation (written reviews)	This graph shows the proportion of how many reviews were written on desktop or mobile clients.
10	Reviews Status	This graph shows the proportions of published and pending reviews.

Tip
To see the underlying information, hover over the data point with your mouse.

Optimization Actions

The Optimization Actions panel highlights recommended actions you can take to improve your Reviews performance.

Each recommendation includes an action button that takes you directly to the relevant page in the Admin.

Recommendation	Action
Publish Your Reviews	Publish pending reviews in the Moderation page
Engage Your Detractors	Comment on one- and two-star reviews in the Moderation page.
Prevent Early Automatic Review Requests	Receive a CSV (comma-separated variable) list of customers who hadn't received the product when they got the Automatic Review Requests. The file contains the following information: Date purchased Date clicked on "Too soon" Source Product Name Product SKU Display name Email
Increase your reviews conversion rate - add coupons	Add Coupons (Pro, Powerhouse + and Enterprise plans)
Set-up auto-publish to save you time	Link to Moderation to set up reviews auto-publish

Star Distribution

This panel displays reviews by rating, showing both a percentage and a total number.

Click on any of the Read Reviews to view reviews with that rating on the Moderation page.

Geographical Distribution

This panel shows reviews based on the reviewer’s country. The top four countries are displayed.

Devices Segmentation (Written Reviews)

This panel shows which devices were used to submit written reviews, including desktop, mobile, and tablet.

Reviews Status

This panel shows the proportion of published and pending reviews.

Filtering by Date

Use the Date range dropdown to filter dashboard data.

To show data for	Select
The last seven days	Last 7 days.
The last 30 days	Last 30 days.
The last 90 days	Last 90 days.
All reviews ever submitted	All time.
A specific time period	Custom range.

To show results for a specific period:

Select Custom Range in the Date Range drop-down menu:
Enter the start date in the left-hand calendar panel
Enter the end date in the right-hand calendar panel
Click Apply

Showing insights for a specific product

To show data for a specific product:

Start typing the product name or product ID in the Search for products box
Select the product from the drop-down list

The Dashboard Tabs

In this tab you can view the number of reviews per source and star rating over the time period you select. The data is displayed as a stack column chart, with each review source in a different color.

Accessing the Reviews tab

To access the Reviews tab:

To open the Reviews tab, click the Reviews tab in the dashboard:

The Reviews Tab Interface

Number	Name	Description
1		Number of reviews in the selected date range
2		Number of reviews over all time
3		Change over the last 30 days
4	Reviews Source	Click the button to select the review source: All sources Unknown (none of the other sources) Old Widget (old Yotpo Widget that has been sunsetted) Import Automatic Review Request Automated Site Review Request (Slider) Re-sent Review Requests Site Review - Manual Request Product Review - Manual Request Site Review After Invoice Mail After Service New Widget (the current Widget) Syndication Facebook Tab Dedicated Page Multiple Review Request Automatic Site Review SMS Automatic Request SMS Multiple Product Request SMS
5	Star Rating	Choose the star rating(s) for the reviews to see: All Stars 5 4 3 2 1
6	Results graph	This graph shows the number of reviews based on the criteria you selected. The colors used are the same as the filter buttons. The timescale on the x axis changes according to the date range you select: Last 7 days: Day Last 30 days: Day Last 90 days: Week All Time: Month Custom Range: Depends on the length of the custom range

Filtering by Reviews Source

To filter the results by the reviews source:

Click the source button to show or hide the source.
The graph is updated.

Tip
The All Sources option toggles between selecting all sources and none.

Filtering by Star Rating

To filter the results by the Star Rating, select or unselect the checkbox for the Star Rating in the Star Rating drop-down menu.

Tip
The All Stars checkbox toggles between all Ratings and no Ratings.

Accessing the Average Star Ratings Tab

To open this tab, click the Average Star Rating tab in the dashboard.

The Average Star Rating Interface

Number	Name	Description
1	Selected range	Average Star Rating for the selected date range
2	All time	Average Star Rating over all time
3	Change over time	Change over the last 30 days
4	Results graph	This graph shows the average star rating for the time period you selected. The timescale on the x axis changes according to the date range you select: Last 7 days: Day Last 30 days: Day Last 90 days: Week All Time: Month Custom Range: Depends on the length of the custom range.

Accessing the Order to Review Tab

The overall conversion rate, from email to review, is calculated from Automatic Review Requests, Manual Site Review Requests, Multiple Review Request forms, Site Reviews After Service, Site Reviews After Invoice, and Manual Product Review Request emails.

The Orders to Review rate for Automatic Review Requests is calculated based on the percentage of orders that result in at least one review being submitted.

If you’ve configured Smart Reminder emails or Bulk Purchase settings (where multiple emails are sent from a single order), Yotpo tracks whether a buyer submits a review for the order as a whole. Conversion rates aren’t calculated per individual Automatic Review Request email.

For example, an order containing two items is placed on your store. You send an Automatic Review Request and a reminder email for each item, meaning the customer receives four review request emails for the same order. If the customer submits a review for one product from a reminder email, the conversion rate for that order is 100%, because at least one review was generated for the order.

To open the Orders to Review tab, click the Orders to Review tab in the dashboard.

The Order to Review Tab Interface

Note
The Reviews Dashboard represents reviews from single-product orders as Automatic Review Requests and reviews from the Multi-Product Form as Multi-Product Review Requests.
The Orders to Review view can’t be filtered by product. Product-level conversion data isn’t available in this tab.

Number	Name	Description
1	Selected range	Average conversion rate for the selected date range
2	All time	Average conversion rate over all time
3	Change over time	Change over the last 30 days
4	Reviews source	Click the button to select the source: All sources Automatic Review Request Automated Site Review Request (Slider) Site Review - Manual Request Product Review - Manual Request Site Review After Invoice Mail After Service Automatic Site Review SMS Automatic Request SMS
5	Results graph	This graph shows the average star rating for the time period you selected. The timescale on the x axis changes according to the date range you select: Last 7 days: Day Last 30 days: Day Last 90 days: Week All Time: Month Custom Range: Depends on the length of the custom range.

Filtering by Source

To filter the results by the source:

Click Source to show or hide the source

Tip
The All Sources button toggles between selecting all sources and none.