Goals and Outcomes
Retail syndication follows specific eligibility and moderation requirements that determine which reviews can appear on a retailer’s product page.
In this article, you’ll learn which reviews are eligible for retail syndication and which conditions may prevent reviews from being syndicated.
Note
Eligibility requirements may vary slightly between retailers. For retailer-specific details, see the articles listed in the Related Articles section at the end of this article. This article applies to Yotpo retail syndication and does not apply to the Bazaarvoice integration.
Eligible Review Types
The following review types are eligible for retail syndication:
A review from a verified reviewer - The review must be associated with a valid user email.
A review from a Verified Buyer - The review must be badged as Verified Buyer and associated with a confirmed order ID. This includes imported reviews.
An incentivized review - The review must have been submitted in exchange for an incentive, such as a discount, loyalty points, a free sample, or a promotional offer.
Reviews that are neither verified nor incentivized will not be syndicated to retailers.
Retailer Moderation Requirements
Retail syndication moderation is separate from your store’s moderation settings.
When you reject or unpublish a review in Yotpo, the review will not appear on your own site. However, the same review may still be syndicated to retailers. This is because reviews are moderated against the retailer’s content guidelines before they are shared. These guidelines are different from your store’s moderation settings.
You cannot selectively choose which individual reviews are syndicated. All reviews that meet retailer eligibility and moderation requirements will be syndicated, including reviews that are not published on your site.
Retailer moderation guidelines cover a range of content criteria. For example, a review may be rejected from syndication if it includes:
Profanity or offensive language
Spam or promotional content
Shipping or customer service complaints instead of product feedback
Comments unrelated to the product
Review Source Restrictions
To be eligible for retail syndication, a review must originate from the product it is associated with or one of its variants. The following review types are not eligible for retail syndication:
Yotpo Grouped Products Reviews
Reviews collected through Yotpo product groupings are not eligible for syndication to external retailers.
Yotpo Bundle Reviews
Reviews collected for individual products within a bundle are not eligible for syndication through the bundle. Only reviews submitted directly for the bundle itself may be syndicated.
Internally Syndicated Reviews
Reviews imported into a store through Yotpo’s internal syndication feature are not eligible for external retail syndication. Only original reviews collected directly for that store are eligible.
For example, if you internally syndicate reviews from your UK store to your US store, and the US store syndicates reviews to a retailer, only the original reviews collected in the US store will be syndicated. Reviews imported from the UK store will not be included.
Retailer-Defined Product Families
Retailers organize their catalogs into product families, sometimes called product families or page groups. The way a retailer defines these groupings may differ from how your products are structured in Yotpo.
If a product in your catalog is placed in a different product family from the equivalent product in the retailer’s catalog, its reviews may not be syndicated, even if the product is otherwise correctly matched.
Product family behavior depends on the specific retailer’s catalog structure and logic. It cannot be controlled directly in Yotpo.
Note
A single product in Yotpo may be associated with more than one product families in a retailer’s catalog, depending on how the retailer structures its catalog and how your product identifiers match.
Which Products Can Share Reviews
Retail syndication allows reviews to be shared across products that belong to the same retailer-defined product family. However, not all products should share reviews.
For general guidance on which products can and cannot share reviews, see Review Sharing Guidelines.
Why Review Totals May Differ
The total number of reviews displayed in Yotpo may differ from the number of reviews syndicated to a retailer.
This can happen because not every review in Yotpo is eligible for retail syndication. Reviews will not be included in the syndicated total if they:
Are not verified or incentivized
Do not meet the retailer’s moderation requirements
Were collected through Yotpo product groupings
Were collected for an individual product within a bundle rather than directly for the bundle
Were imported through Yotpo’s internal syndication feature
Are associated with a product that belongs to a different retailer-defined product family
As a result, the retailer may display fewer reviews than the total number available for the product in Yotpo.
Related Articles
Preparing Your Catalog for Review Syndication